I'm so glad to hear others complain about this problem and it's not to the original poster, I encounter it a lot of the time and even with Tv Commercials in which they play with the sound in order to get your attention and in so doing, drown out the actual sales pitch. Toss on the fade of trying to create a music video rather than sell a product and voila! The marketer shoots himself in the foot and looses public interest/support.
UNDERSTAND, I'm not ridiculing our young friend here, I'm pointing out how the sound thing is a growing problem; evidence that people aren't focusing on the chief priority.