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Hello everyone! Hope everyone is having an excellent weekend thus far. With the launch of our Holiday Contest earlier this week, we are getting into the spirit of the holidays each and every day. One of my favorite things about the holiday season is all of the decorations and festivities. What...

Hey guys, hope you’re all having a great weekend! The moment everyone has been waiting for arrives on Monday at 11am EST. THE RETURN OF THE HOLIDAY WHEEL! We want you all to spin the wheel, but we also have another kind of spinning on our minds. Your challenge this week is to create a cardistry...

Hey guys, hope everyone is having a great start to the weekend! Just yesterday for Black Friday we released FOUR new items in the store. Black Hudsons, Green Tycoons, Bend by Menny Lindenfeld, and Scarlet by Josh Zandman. If you were not able to pick up any of the new releases, this weekend is...

Hey guys, hope everyone is having a great start to the weekend! I have just taken out two random cards from the deck and placed them face down on the table. Your job is to correctly predict which two cards I pulled out of the deck (No Jokers or Ad cards). Each member gets two guesses, so make...

Hey guys, hope everyone is having a great start to the weekend! If you haven't seen it already, we have released our introductory guide to Loops by Yigal Mesika called ANIMATION. Everything you need to know about getting started with Loops - what they are and how to use them - is covered in this...

Hey guys! Hope you all are enjoying your weekend so far! The challenge for this weekend is to capture the main part of your favorite card flourish in one picture. At what point in the entire move do you think the flourish looks its best and has the most impact? Take a still image of that...

Hey guys! Hope you all are having a great weekend! It's almost time for Halloween, but it isn't all about tricks or treats. This time of year is perfect for feeling creeped out, scared, or spooked, and even better when you can make someone else feel it. This week's challenge is all about feeling...

Hey guys, hope you all are having a great weekend! This week's contest is simple - create a trick! Only one rule, it HAS to be something you create specifically for this contest. The purpose of this challenge is to get you thinking on the spot and seeing what you can create in a short period of...

Hey guys, hope you all are having a great weekend! If you haven't heard, we made a game! It’s not magic, but it’s certainly magical. Earlier this year, we worked with Neil Patrick Harris to create a crazy awesome board game that's in Target stores everywhere NOW! Solve puzzles, riddles, and...

Hey guys, hope everyone is having a great weekend! Just yesterday, we released the Voyager Playing Cards. Voyagers were inspired by the open road - with a spirit of adventure. With breathtaking, intricate custom art - the Aces, Jokers, back design, and tuck case were designed from the ground up...

Hello everyone! Hope you all are having a fantastic week! Tonight's contest will involve a coin, and your mentalism skills. I have one quarter on my desk. I am going to flip that coin FIVE times, and record the result of each toss. Your job is to predict the outcome of this coin toss. Your...

Hey guys, hope everyone is having a great start to the weekend! Grab your favorite deck, because it's time to make a trailer! Your challenge this week is to make a card trailer for any deck of cards. It doesn't have to be filmed with a fancy camera. Just capture the essence of your deck the...

Hey guys, hope you’re all having a great weekend! It's time to bring back one of my favorite cardistry contests for a new edition... Your challenge this week is to create a cardistry move that is a packet cut. The number of packets can be up to you, however we want to see packets only. No...

Hey guys, hope everyone is having a great start to the weekend! I have just taken out two random cards from the deck and placed them face down on the table. Your job is to correctly predict which two cards I pulled out of the deck (No Jokers or Ad cards). Each member gets two guesses, so make...

Eleven years ago yesterday, theory11 launched into the wild. It wasn’t about cards. It wasn’t about tricks. It was about you - magicians, collectors, doctors, designers, soldiers, and students - united together with a shared passion. Together we’ve created hundreds of products. We’ve raised over...

Hey guys, hope you all are enjoying your weekend! Because this month most students are going back to school, we thought it would be the perfect opportunity to have a back-to-school themed contest. The challenge? Create an effect using only items that would be/could be found in a school setting...

Hey guys, hope everyone is having a great start to the weekend! I have a pack of the newest deck release in our store - Hudson Playing Cards! I have just taken out two random cards from the deck and placed them face down on the table. Your job is to correctly predict which two cards I pulled out...

Hey guys, hope everyone is having a great weekend! It's been a while since we've hosted a good image contest, so we felt tonight would be the perfect opportunity to allow you to show off your photography skills. All that will be required of you is a deck of cards, a camera phone (or webcam or...

Ask, and you shall receive. Hope you're all having a great weekend! Our latest release, the Sherlock Book Test by Josh Zandman, is now getting in the hands of magicians and the reviews have been pouring in. Those who own it have been absolutely loving it and have already put it in their shows...

Hey guys, hope you all are having a great weekend! In case you missed it, we just released the latest edition of the Zandman Book Test - SHERLOCK. Now, we have the Zandman Book Test available in both the Great Gatsby and Sherlock editions. Each book can be used to accomplish the same effect on...