In 2000, a small rural town called Halfway in Oregon did something the country by surprise. They changed their name to Half.com in conjunction to the launch of a website of the same name.
The mastermind behind this PR revolution was Mark Hughes. Fast forward 5 years, and Half.com has been bought by eBay and Mark has schemed up a number of other novel, clever, and most importantly effective marketing plots for Half.com and several other businesses. He publishes Buzz Marketing to detail his approach to the rest of the business world.
Buzz Marketing is all about the revolution in how companies get their brand out there. Whether its Procter and Gamble being ahead of the curve when they introduced the country to Mr. Whipple or BlendTec who demonstrated the power of their blenders by posting a video to YouTube of one of their employees dropping a $500 iPod into one, completely destroying it. The book deals with the idea of marketing so as to create a word-of-mouth wildfire among your potential client base.
Given the modern economy and the incredibly tight budgets most of us are on, professional magicians need to turn to this avenue of marketing to get by in the industry. Buzz Marketing provides you all the information you'll need to get started.
Mark covers everything from the six buttons of buzz that you need to hit (not necessarily all at once), policing your brand, using creativity over the money hose, how to avoid being lost in the shuffle, and creating memorable marketing in what is known as Buzz Everest. All of his maxims and assertions are backed up with real world examples of how buzz marketing defined brands and launched careers.
If you plan to go pro, you're going to want to look into this book. Get the most out of your advertising/marketing dollar and set yourself apart. What have you get to lose? The 15 bucks the books costs? Pfft! You can skip going to Starbucks for a couple days.
The mastermind behind this PR revolution was Mark Hughes. Fast forward 5 years, and Half.com has been bought by eBay and Mark has schemed up a number of other novel, clever, and most importantly effective marketing plots for Half.com and several other businesses. He publishes Buzz Marketing to detail his approach to the rest of the business world.
Buzz Marketing is all about the revolution in how companies get their brand out there. Whether its Procter and Gamble being ahead of the curve when they introduced the country to Mr. Whipple or BlendTec who demonstrated the power of their blenders by posting a video to YouTube of one of their employees dropping a $500 iPod into one, completely destroying it. The book deals with the idea of marketing so as to create a word-of-mouth wildfire among your potential client base.
Given the modern economy and the incredibly tight budgets most of us are on, professional magicians need to turn to this avenue of marketing to get by in the industry. Buzz Marketing provides you all the information you'll need to get started.
Mark covers everything from the six buttons of buzz that you need to hit (not necessarily all at once), policing your brand, using creativity over the money hose, how to avoid being lost in the shuffle, and creating memorable marketing in what is known as Buzz Everest. All of his maxims and assertions are backed up with real world examples of how buzz marketing defined brands and launched careers.
If you plan to go pro, you're going to want to look into this book. Get the most out of your advertising/marketing dollar and set yourself apart. What have you get to lose? The 15 bucks the books costs? Pfft! You can skip going to Starbucks for a couple days.
