So I've been noticing a trend with my friends and family in the past, oh I don't know year or so. I've got quite an impressive social network, I know a lot of people, so when I have shows coming up I hear a lot of lip service. "Oh William, you're great! I am so sorry I missed your last show. When is your next? Thanks, I'll be there!" Have you ever heard something similar to that? People asking when your next show is, and then wanting to attend? Maybe even they bother you for a comp? But what happens the day of? "Oh I'm sorry Will, I can't make it. I've got to go home and wax the cat." Or something equally important. How on earth do I convert my existing err lets call it "fan base" into a motivated group of people whose lives will not be complete until they've seen my next show?