Bait and Switch would be getting photos of only the box, being led to believe that the cards matched, and then getting something different inside.
We show you exactly what the cards inside the box look like for every single deck. We do not believe that we have to be held to the idea that the box must match the back of the tuck case. It can, and that is fine, but why MUST it? Saying it must applies an artificial limitation on to what can be created.
We have a different design philosophy than most. We want our playing cards to be absolutely stunning when they are sitting on your shelf. They are. We also want them to be completely and totally usable and distraction free when you pull them out to play poker or to do a magic trick. Look at the original Monarch deck. Blue and white background. It is our best selling deck of all time, and one of the best selling decks in the world behind the old standards like Bikes, Bees, and Tally Hos (which all also use simple, distraction free back designs).
Should the world be limited to cards like ours? Of course not. There are places for all sorts of designs in this world. My single favorite deck on this planet is a custom made deck with a photo of my wife and I on our wedding day as the back design. In general, I greatly dislike photo decks, but that one is personal to me. There is room out there for bright and obnoxiously colored decks. There is room out there for intricate, multicolor designs.
We have our niche, and there is a reason for it. Like them if you like them. Like other decks out there if you like other decks. That said, just because the design is intentionally simple doesn't mean that the deck isn't "'premium' throughout", and it absolutely is not a matter of bait and switch.
// L