It's Chapter 4: Marketing: Booking the Gig.
I didnt mention them because for some reason I was under the impression you had them taken down and were marketing them as a PDF
but I may have confused that with something else. Sorry about that. I updated my above post with the link.
No, it is my intent to make them a PDF. But taken them down yet I haven't.
That PDF is actualy turned into a larger project, and a collection of several of my essays that I've written, some posted here some not.
But until I'm ready to move on that PDF, my essays remain public.