The only thing that particularly interests me is whether or not the effect is, in fact, the same Search & Destroy in The Paper Engine. I'd assume so - and Aaron does describe it as "probably the strongest effect in the book" - so it'll also be interesting how it'll be marketed. On paper, a sandwich, even one in the spectator's hands, doesn't sound terribly exciting - though the effect itself is superb, so it will be interesting.
anyway, Im not a Ellusionist hating machine, and I dont have anything against it, hell! I began learning from there, what I mean is that (in my opinion) ellusionist kinda targets a diferent audience...for example, how many nice books do they sell there? It would be awesome for the younger and newer generations of magicians to knew a little more about other magicians as well.