Because your post is ridicolous, don't see the world as what you like and dislike, but as it truly is.
There's a difference between reality, and just shutting yourself off from it.
We can't perceive actual reality. Our limited senses shut us out from it. We've never had a choice. Putting any kind of connotations or meaning to anything is an illusion really so what does it matter if he opts for a handful of positive connotations? Its all relative.
All you're really doing here is trying to impose your view of life onto him.
Truthfully, reality is a coin that we're all looking at from different, stationary angles. You can say its heads, he can say its tails, one could say its round, one that its smooth, one that its flat. According to each of you and your subjective reality, you would be right and the others would be wrong when in concrete reality none of you are right and none of you are wrong.
I lost my train of thought here because I'm tired...eh.