Most stores these days have a kind of online point system. For example: If you were to buy a certain ammount of books on BarnesandNoble.com, you would get a certain amount of credit to go toward your next purchase free of charge. I've been a loyal Theory 11 customer for quite a while, and I think this would be a fantastic way to reward loyalty and encourage patranage. Think about it: For every, lets say, $75 worth of merchandise you buy, you'd get a free deck of cards, or maybe a discount on your next purchase. It would certainly help a lot of us, especially during this economic crisis, and I think it would benefit the website itself immensly.
-dR
-dR