Guys this thread is going the completely wrong direction. If you don't like the effect for your own reasons, then either keep your opinions to yourself, or state them in a way that doesn't completely and totally expose and BASH the effect. OK?
I personally met Kostya at magic live, and in person, it is unbelievable. He has the timing down so well, that while the label is STILL burning he rubs it across the lighter, and it looks like it just fuses back on.
I personally love it, and own it, but if you guys HAVE to be state your negative opinion, please say it in a way that doesn't expose or bash the effect.
Lets keep these boards positive please,
~Zach