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Hope everyone is having a great weekend! As mentioned this week on Expose, this month we'll be celebrating our SEVEN year anniversary on August 31st. To mark the occasion, we've got a bunch of surprises and new releases in the works. One (or more) of those is a collaboration with Steve Cohen...

Happy to help! Send a message to our support crew at support@theory11.com and our team will make sure this gets exactly where you want it to go!

Good evening! As I write this, we're less than 150 away from hitting 10,000 followers on Instagram. That's crazy! To celebrate the milestone, we'd like to make this week's contest solely about Instagram. We often post images with quotes about magic, mystery, and the pursuit of the impossible...

Haha - touche! Or, not even knowing about it, because if you don't know about NOT knowing about the mystery of not knowing, then it's the ultimate mystery. Now I'm confused.

Out of an original eleven, so many new - not to mention over 2,000 artists registered on The Wire! Particular official artists added since our inception - Jason England, Andrei Jikh, Apollo Robbins, Michael James, Calen Morelli, Andy Nyman, Blake Vogt, Spidey, Dimitri Arleri, and many more...

Free and free! Using your elite points towards any item in The Archive means you get that item, shipped free on the house to you. You can earn points by doing all sorts of things on theory11, from reviewing your favorite products to winning Saturday Night Contests (1,000 points for the win!)...

We release things as soon as we're confident that they're done to the best of our ability, with no specific timetable other than that. Enormously excited and confident in all four new releases - as well as a lot of magic coming soon!

For the coin in soda can plot, it's hard to beat the gold standard: Sinful by Wayne Houchin. Powerful, impromptu, signed coin, borrowed can. Diabolical and a proven, powerful effect. I haven't stopped performing it since the day I learned it.

No immediate plans to reprint the Red or Silver, but maybe in the future. Aside from those, though... FOUR new playing cards in the works for release in the next four weeks. Big things coming soon!

Hey BD, for this, you'd need to contact the store where you purchased the item. I'm sure they'd be glad to resend so you can get back to performing ASAP!

When we're quiet, we're usually working on something special - something secret! Typically, our release cycle for playing cards is about once every six weeks, although we have no set schedule. Our motto is quality over quantity, so we certainly take our time in crafting every detail. About 5...

Hey Turbay, I edited your post to remove exposure of the effect - definitely don't want to tip any of the method of this (brilliant) effect in a public forum. I just sent you a PM with some tips on resolving the issue you were experiencing!

Hey guys, we absolutely include the Invisible Deck - and not only do we include A invisible deck - we include THE best handling Invisible Deck I've ever touched. Each of them is handcrafted by Jeremy Hanrahan, and I'm absolutely confident that they're THE most reliable, durable Invisible Decks...

Just released! https://store.theory11.com/products/mystery-bottle

The Red JAQK was for 12 hours only, but the theory11 black wristbands are still included with every shipped order over $25!

Welcome! Supplies of the Mystery Bottles are very limited right now, and it's definitely possible that they might sell out quickly. But, Jamie Grant is making more as quickly as possible, so if they do run out, more will be on the way soon! Every bottle is handmade. $10 from every Mystery...

Hey Sinful, you're correct that this is an effect conceived and popularized by Wayne Houchin, and as such, it's unethical and improper for anyone else to expose or teach it... it's not theirs to teach. As a creator and a performer, Wayne's livelihood depends on what he creates, this effect...

This very much depends on the effect and submission. In some cases, we do additional research or consult with outside experts to help determine whether something is original or previously published. In those cases, timing can extend beyond the 72 hour estimate. With regard to your submission...

Congrats on the win! Hahaha - I loved seeing all of these pictures. Hope everyone has a great rest of the weekend!

Hey guys! Hope you're having a great start to the weekend. We know it's not Throwback Thursday, but we thought it'd be fun to take it all the way back to before theory11 existed. Actually, before the internet existed! The challenge tonight is simple: Match each photograph in THIS IMAGE with...