What seems sketchy?
One of europes leading magicians is gathering some of the best magicians in one place to share their ideas on the performance and practice of magic.
Change the name from 'europe's leading performers' to 'dan and dave and syd' and you basically have magic-con, no?
In a world where people rip their pants pulling out their wallet to pre-pay for one un-audience tested idea, pimped via a web cam, and sold by someone who has never done a show, ran a business, or even been able to vote - emc seems the exact OPPOSITE of sketchy.
I know the above may sound antagonstic, its meant to be an observation on the status quo. But I am curious, with so many truly sketchy things being sold/offered in our field - why does this one seem to be the risky investment?