Hiya Gang!
I have a collection of over 1000 different cards from corporations around the globe and I can tell you the single most important piece of information that is revealed on the best ones...
Okay, that sounds ridiculously obvious. But it's often ignored. People, especially magicians, get so caught up with logos, design, tricks, and colours, that it seems they put their phone number and e-mail almost as an afterthought. And here's the thing: If someone is given your card, and you're fortunate enough that they pull it out one day because they want to get a hold of you, then what they're looking for is your phone number.
I can guarantee that they're not calling you because your card is super-awesome. They're calling because they have an event to put together and they remembered who you are. And now they want to communicate.
So, if nothing else, you can go with...
or even,
You'll see that the largest piece of information on the card is the phone number. I can't stress that enough. You need to assume that the event planner has poor eyesight and is super stressed out about having to organize whatever function it is that got thrown onto her table. The last thing she cares about is whether your card is blue or green. All she wants to do is to be able to call and ask how much you cost.
Now, that said, you can put a lot of time and design into your card- I know I have. Just be sure that your contact info is the most accessible. And, you know what, even if you had a card as simple as the examples above- it would still work wonderfully. Compare that to:
Sure, that helps my ego. But it's not going to help me get the moohlah. If it takes someone one second of effort to do something, they'll skip it and go on to something easier. That's human nature.
So, in summary:
All my best,
Jamie D. Grant
www.cardsinabottle.com
Further Reading~The Essays:
Rates FAQ 2.0 (how much to charge) by Jamie D. Grant Essay #1
The single most important thing you can do... Essay #2
How many tricks should you learn? Essay #3
Tips or Wage? ~more thoughts from JDG /Essay #4
How to design a business card~ Essay #5 by JDG
Who I am~ Magic Friday ~ by Jamie D. Grant
Developing Your Sets - Essay #6 from JDG
Do you need a stage show? Essay #7 by JDG
Crushing the Haters! Essay #8 by Jamie D. Grant
Shaky Hands & Falling Cards. Beating Anxiety. Essay #9
Deflecting Thoughts, and False memories. Essay #10
Stage Show Thoughts. Essay #11
How To Promote Yourself. Essay #12
I have a collection of over 1000 different cards from corporations around the globe and I can tell you the single most important piece of information that is revealed on the best ones...
The contact information.
Okay, that sounds ridiculously obvious. But it's often ignored. People, especially magicians, get so caught up with logos, design, tricks, and colours, that it seems they put their phone number and e-mail almost as an afterthought. And here's the thing: If someone is given your card, and you're fortunate enough that they pull it out one day because they want to get a hold of you, then what they're looking for is your phone number.
I can guarantee that they're not calling you because your card is super-awesome. They're calling because they have an event to put together and they remembered who you are. And now they want to communicate.
So, if nothing else, you can go with...
Jamie D. Grant
Master Magician
(604)-555-5555
Master Magician
(604)-555-5555
or even,
Jamie D. Grant
magician
(604)-555-5555
magician
(604)-555-5555
You'll see that the largest piece of information on the card is the phone number. I can't stress that enough. You need to assume that the event planner has poor eyesight and is super stressed out about having to organize whatever function it is that got thrown onto her table. The last thing she cares about is whether your card is blue or green. All she wants to do is to be able to call and ask how much you cost.
Now, that said, you can put a lot of time and design into your card- I know I have. Just be sure that your contact info is the most accessible. And, you know what, even if you had a card as simple as the examples above- it would still work wonderfully. Compare that to:
JAMIE D. GRANT
Master Magician
"Vancouver's Greatest Magician"
(604)-555-5555
magic@jamiedgrant.com
Master Magician
"Vancouver's Greatest Magician"
(604)-555-5555
magic@jamiedgrant.com
Sure, that helps my ego. But it's not going to help me get the moohlah. If it takes someone one second of effort to do something, they'll skip it and go on to something easier. That's human nature.
So, in summary:
NAME
WHAT YOU DO
CONTACT
WHAT YOU DO
CONTACT
All my best,
Jamie D. Grant
www.cardsinabottle.com
Further Reading~The Essays:
Rates FAQ 2.0 (how much to charge) by Jamie D. Grant Essay #1
The single most important thing you can do... Essay #2
How many tricks should you learn? Essay #3
Tips or Wage? ~more thoughts from JDG /Essay #4
How to design a business card~ Essay #5 by JDG
Who I am~ Magic Friday ~ by Jamie D. Grant
Developing Your Sets - Essay #6 from JDG
Do you need a stage show? Essay #7 by JDG
Crushing the Haters! Essay #8 by Jamie D. Grant
Shaky Hands & Falling Cards. Beating Anxiety. Essay #9
Deflecting Thoughts, and False memories. Essay #10
Stage Show Thoughts. Essay #11
How To Promote Yourself. Essay #12
Last edited by a moderator: