How To Get Gigs and Keep Clients: Part 7

Chapter 7. Performance At The Gig

When you are performing for a group of people, it is usually advisable to have one source of entertainment, be it magic, mentalism, juggling, comedy, or otherwise, per every 100 people or so. I’ve worked large wedding banquets solo, and I’ve also done even larger Hollywood style mansion parties with a team of very talented entertainers, and let me tell you it’s no fun to be the only source of entertainment at a huge party! The biggest reason why; is your talent is spread way to thin. You can’t possibly be expected to give a quality show in a close up environment and still be expected to reach every one of the guests at the party. Cabaret makes things easier, but only if you have that kind of act available in your arsenal. When you are dealing with private parties this may be a fact that you will want to consider when your asking your questions to determine your clients needs. I usually ask how many people they plan to have at the event, and from that I get a real good idea on what kind of magic I should be doing.

When performing it is important to ask yourself: “Am I entertaining?” You’ll want to make sure you structure your performance according. There are a lot of different theories on how to perform magic out there. Probably more theories than you can shake a stick at, but in the end they all can pretty much agree on one point. It is all about entertainment. This isn’t a book on performance theory. This is a book of marketing advice. So I’m not going to go deep into the theory side of the performance arts. However I will say this: Your goal should be to create a fun, and exciting experience for your spectators. An experience that they will enjoy, participate in, and remember for sometime to come. Weather you do that by creating a bonding moment between them and you through the expression of your humanity, or you shock them to tears by tearing your beating heart through your chest is pretty much up to you. So long as you accomplishment the shows prerequisite of entertainment the rest is just theater.

When you have a gig date, I recommend arriving at the venue at least a full hour early. There is a lot that can happen before a show starts, anything from sound or lighting failure, to props not working, to your animals refusing to cooperate. You may realize that you’ve left part of your act at home or your assistant is running late. Your deck of cards aren’t set up in the proper order, you have yet to go through wardrobe and makeup, to being told that your original opening act of fire eating is not zoned correctly and needs to be dropped from the act. Needless to say when it rains it pours and rarely will just one bad thing ever happen to you at a time. The last thing you want is something(s) to go wrong and you have only five minutes before you are expected to be on stage! So get there at least an hour early. Set up everything. Double check everything. Make sure that your props are set, the sound works, the lights are appropriate for your act, the servers or event staff know who you are, and what you are doing, you’ve changed into your performance attire, your make up is good, and the only thing left you have to do is take the stage in another 30 minutes. Spend the first fifteen minutes on yourself. Get a drink, relax, and take a moment to watch the crowed. If you need a mark (volunteer) for a bit in your act, now is the time to look into the audience and profile a good one. The last fifteen minutes before the show is for the act. Take this time to rehearse in your minds eye your entire show. How you open, how you transition to the next effect, and then to the one there after. What lines you have in store for a heckler, and how you plan to close your performance. Let no one interrupt you during this time. Seclude yourself in a bathroom stall if need be. Take a deep breath and just be ready to be your charming and entertaining self as soon as your feet hit that stage floor.

In some venues, parties, and special events that you’ll perform at alcohol will be served. First off let me say that if you are under the legal age limit for your state to be drinking alcohol then you shouldn’t be no matter what. Remain professional. If you do drink underage, save that for the weekends when your out with friends. Might I also add at this time that I personally do not advocate or support the use or consumption of alcohol by minors. Now with that out of the way, for those of us who are of the legal age limit to drink lets look at this subject with an objective mind. Rule of thumb is never drink while you are working. No one likes a sloppy magician. If you absolutely need it to calm your nerves or what not, one drink before hand but nothing more. Save the drinking until after you are done performing for the night, then and only then do you drink. Also, please drink responsibly and get a designated driver if you are unable to drive. Driving buzzed in many states is just the same as driving drunk!

Accepting Drinks From Others. It’s going to happen sooner or later. You’ll be working an event where alcohol will be served and someone will insist on buying you a drink for your efforts in performing. It’s rude to turn down a drink twice. It’s actually considered polite to turn it down once. If your new found friend is still insisting on buying you a drink let them! Also make sure that the bartender knows it’s for you. This is of course a set up. You’ve already met the bartender for the night and became good friends with him. You may have even given him a tip for his help should this exact occasion occur. He knows that if an order for a drink comes in for you, he’s to make it without alcohol! There’s more than one reason why my preferred drink is rum & coke! Lets just say it’s not always because of the rum.

Accepting Gifts From Clients or Patrons. I can’t tell you the number of times I’ve down a private party for someone and walked out with a bag of fruit from their tree in the back yard, or a free massage at the day spa that they just happens to work at. It’s going to happen. It’s called gratuity and it can come in more forms than just the kind you spend. Rule of thumb is to accept it. If you turn it away, it’s considered rude. If you can’t use what is being offered to you, then give it to someone else! See my last chapter on Giving Gifts.

Makeup. I know that it isn’t typical for males to wear a lot of makeup but you’re in show business and in show business they do. I’m not saying go overboard but every one should have some basic makeup supplies in their case. A tube of neutral flesh tone concealer, a tube of natural colour lip stick (that matches your lips colour), and maybe a black eyeliner pencil. When you are on stage the bright lights can wash your skin out. The use of makeup helps counter that and add some warmth back into your skin. Obviously if you are working a restaurant then your needs for makeup won’t be as much as if you were working a theater. Don’t worry if you don’t have a clue about makeup, how to put it on, or what is used for what. Go to your local mall and find a major department store retailer (Like Maceys or JC Penny) and go to their makeup counter. Explain to the clerk that you are an entertainer and need some BASIC makeup to help flesh out your colour while on stage. Take and trust their advice. They’ll show you what will work for your skin tones, how to apply it, and how much of it you’ll ideally need. If you are a female performer then make sure your makeup is in place, and looks good at least ten minutes prior to taking the stage.

(To Be Continued)
 
(Continued From Above)

Introductions are very important. It sets the pace for how you will be known for the rest of the night. You may even get a featured spot in the program guide that some charity events or other productions give out to the guests attending their function. Never leave it up to the hiring body or the evenings MC to give you a proper introduction. No one knows how to better sell your act than what you do. Write an introduction for yourself out ahead of time! Provide copy to the MC, and the event production staff (for inclusion in their programs.) That way you never have to worry about not being introduced correctly.

Your introduction should include your best credits, be typed IN ALL CAPS, and should be rehearsed by the person delivering it. If you work with an assistant don’t insult them by not including their name on the introduction. Also, in an introduction, audiences are preprogrammed to clap when they hear a name so don’t put any words after your name. In your introduction your name should be the LAST thing said. As a final note on introductions, make sure you’re in place and ready when the MC calls your name. Nothing is more uncomfortable than the awkward silence following a great build up and you’re nowhere in sight.

Here’s an example of an introduction I’ve used before. “FRESH FROM THE STAGES OF BURBANK’S HIT THEATER PRODUCTION “THE MIND SHOW”, HE HAS PERFORMED FOR HOLLYWOODS BRIGHTEST STARS SUCH AS TOM HANKS AND SETH GREEN, HE’S ENTERTAINED AT THE WORLD FAMOUS MAGIC CASTLE AND WILL SOON BE FEATUREDON TV’S “MASTERS OF ILLUSIONS” OUR VERY OWN MASTER OF THE MACABRE PLEASE WELCOME TO THE STAGE MASTER WILLIAM DRAVEN!

When you are working a walk around gig your job is to entertain the guests with your magical skills. I’ve often found is what they really when they say that is my job is to interrupt the guests already good conversations and suggest that what I have to show them is more important than anything they could have been possibly doing before. When you think about it, that’s a powerful message you are telling someone, all-be-it non verbal. “Hi, I’m the magician, I don’t really care who you were talking to or why. I want your attention on me for the next five minutes of your life because what I have to show you will absolutely blow your mind!” Not only is that a powerful statement, but it also conveys with it a hell of a lot of responsibility. You had better be damn sure that what you have to show them is amazing, otherwise they will quickly lose interest and you’ll quickly become nothing more than an irritation.

I find the best way to introduce yourself to a guest is to use a very quick introduction followed by a statement of purpose. I then engage the guest immediately in a trick and I draw everyone who is around me attention to what is going on and offer them a chance to join the fun. Let’s check it out in this next example:
Example: “Hi! I’m Draven I’m the house magician for the evening. I’ve been sent to entertain you complements of the host. You sir, do me a favor, please pick a card. Excellent, now show it around and make sure you memorize it. If you forget the card it will be a great trick but it will have a lousy ending.” I then turn to anyone in the immediate area and say: “Folks we have an amazing magic trick going on –right here- please come over, You ma’am please join me right here.” I then gesture to someone guy or girl (make sure you address them appropriately) doesn’t matter and point to my side. If no one takes the bait to join the fun I don’t worry about it. I just move on with the act.

You’ll notice in that example I was very polite, engaging, and a bit humorous. I left the door wide open for interaction, and I involved other party members outside of my initial target group in the fun.- A fact that my employer will love! And do you realize that 95% of the time I will not be turned away from performing by my initial contacts, or will be denied to get others to join me after the fact and participate in the fun as well? 95%! A trick in itself you say? Almost. If you pay close attention, I did one more thing above and beyond being engaging, witty, funny, and nice. I gave the audience commands. I never asked someone if they –wanted- to pick a card or participate. I simply told them to, but in a polite way. That’s the secret. Control your audience the same way between your tricks, at your introduction, and as you exit as you would during your effects. You will be flabbergasted with what you can get away with.

Hecklers are a pain in everyone’s rear. However they can serve to teach us something. Hecklers only act out of two reasons. One, they think they have some funny quark of whit to contribute to your show that you have obviously missed out on, or two; They desperately need to be the star of the show. Sometimes they will act because of both reasons at the same time. The good news is if you get a heckler that bestows upon you their brand of whit or humor, play on it! Laugh, make a joke, use it in the moment. Hopefully that one time will be the only interruption you get from them for the night. When the shows over, if the joke was good enough, write it down and incorporate it into your act for the next performance! A couple of my good zingers came from hecklers! If the hecklers goal is deconstructive to your act or it is apparent they are trying to cause trouble then the best way to deal with them is to ignore them. Hecklers are empowered by the attention you give them. The minute you break routine to use a heckler line on them is time taken from your act, your performance, and given to them instead. If you engage them then you provide them a chance to respond and in essence open the doors to them to become involved with your act. If you ignore them they won’t get the attention they need to thrive on, and usually the audience will deal with them on their own.

True Story: I was working as a bar magician at a rather well known and upscale joint in Hollywood, California one evening. I was a guest performer filling in for a friend who couldn’t make it that night. In the middle of my second set I got a girl who was sitting in the front row stage right, about 4 stools over. She was with a party of friends and was celebrating something that night. If my memory serves me well it was a birthday. I honestly can’t remember anything else about her other party members though. Funny how you remember the troublemakers isn’t it? As my show progressed she made it clear that she had something to say to anything and everything that I did. She was the worst kind of heckler. She was drunk, she thought she was funny, AND she desperately needed or thought she was entitled to be a big part of the show given her special circumstances. She failed to miss the bigger point of the rest of the audience was gradually getting more, and more annoyed with her including her own party. Now I’ve got a whole list of funny heckler lines to use that can absolutely destroy someone’s self worth and send them away with tears in their eyes, but I had dedicated myself to not feeding trolls, and I wasn’t going to engage her. I would politely chuckle or gesture to her if she commented, but I for the most part ignored her. At the end of the act I got a huge tip! A crisp, clean, brand new $50 dollar bill. The grateful patron? None other than my drunk off her rear heckler. I promise you as I sit here writing this that if I used a heckler line on her, I wouldn’t have gotten that tip! So think hard and long before you say anything to your next heckler. There may be good reason to not engage them after all!

After your gig is over with you are usually free to mingle with the crowed. If you are working a party or special event, this is the time to focus on networking, meeting people, passing out business cards, etc. People have had the chance to see you work and they are usually more open to freely talking with you about who you are, what you do, and when you can do it for them. Shake hands with your public, and get people to sign their names and emails in your advertising book. Capture quotes, and reactions with a video camera, take pictures with dignitaries, etc. Don’t make the mistake of being see pre-show. Before the show goes on you need to be back stage and away from the audience. You are a special act, and therefore when you take the stage it should be a special occasion. Letting the audience see you prior to going on stage is like a groom seeing a bride before the wedding. It is just something that shouldn’t be done. Make sure you do clean up after yourself. Throw away any wrappers or trash you’ve generated, help push the chairs in while you exit, wipe up any spills you may find, etc. This isn’t a part of your requirements. The host won’t be mad if you don’t do these things but they will love you if you do. It’s about making friends and connections, and the next time an event rolls around they certainly won’t forget you. Make sure you give the person that booked you a self addressed stamp envelope with postage paid so they can write you a letter of recommendation and mail it to you! Very important!

(To Be Continued)
 
(Continued From Above)


Even though the gig has been done and over with, and it’s a new day you are not done yet with your old client! Now you should follow up with them. I usually call my clients a day or two after the close of a performance to make sure everything went according to their plans. Make sure they, and their guests are happy, and if possible see if I can’t get booked again for their next event. A follow up phone call is not only courteous but it shows your client that you care about them, and their business. This is one habit you will want to get into the rhythm of doing each and every single time you get a gig.

Life happens, people get sick, things that are out of your control take place, and sometimes you just get an emergency that you have to deal with. That’s life. If you worked in an ordinary job you’d just simply call out sick. Just because you work in show business doesn’t grant you immunity to the universes sick sense of humor. You will inevitably find a time where you simply can not make a gig you’ve committed to working. Now what do you do?

The first rule of show business is: “The Show Must Go On!”, and it’s a rule that simply can not be broken. I’ve showed up to gigs before with strep throat, a 104 degree temperature, and I’ve completed sets after knowing full well that I just seriously injured myself. Why? Because the show must go on. I would encourage you to adopt the same work ethic. However even the best of us will find that there will still come that one occasion that we simply can’t make it to. If that ever happens you NEVER let a place go dark. The term “going dark” simply means to have no show. If you can’t make it, you find another magician to take your gig for you, and you pay them what that gig would have paid you for their time. It is a courtesy that both the employer and your fellow magician friend will greatly respect. If you don’t replace yourself with another (qualified) magician then you run a good risk of burning down the lot. “Burning down the lot” is a phrase that means never getting a chance to perform there again.

I want to focus on the kind of magic to use as a last topic of conversation in this chapter. There are a hell of a lot of magic tricks out there to choose from. Most of the effects that are popular online and in magic stores right now are being produced with a “street magic” feel to them. These effects are often great effects and can be performed for small audiences with little to no problems. However, for larger audiences, stages, or the like they become less visible and thus you lose that intimate connection with your audience that keeps them engaged and invested in your performance. To this I want to simply give you this advice. Walk the floor of the area where your next gig will be. Look at your angels, and consider how many people will be watching you perform at a time. Always plan for maximum occupancy so you are never surprised or caught off guard. Think carefully about the tricks that you can perform, and try to select the best tricks for maximum visibility and enjoyment in the specific venue that you will be entertaining for next. Lastly, if you decide you have to quickly add an effect to your act to accommodate for a specific venue, practice the hell out of it first before you take it out on the stage. By stage I mean any where that you are standing, that you are actively entertaining on. A street corner could be a stage as much as a theater is. While I’m at it, please let me give you my suggestions to some great effects to consider for any occasion.

Cabaret, and Stage Magic:
· Card in Balloon
· Billard Balls
· Bill in Sealed Envelop
· Card Manipulations
· Crazyman Handcuffs
· Straitjacket Escape
· Linking Rings
· Professors Nightmare
· Mongolian Pop Knot Rope Trick
· Ring to Box
· Torn and Restored Newspaper
· Card Stabs
· Sucker Egg and Silk Routine
· McCombical Prediction
· Six Bill Repeat
· Cards Across
· Card Through Glass
· Copentro
· Misers Dream
· Book Tests
· Mental Epic
· Axtell Board (For Kids)
· Juggling
· Stan, Kate, and Edith
· Egg Bags
· Change Bag Routine
· Tossed Out Deck

Close-Up Magic:
· Floating Bill
· Sponge Ball or Rabbits
· Chop Cup
· Cups and Balls with Unique Last Load
· Gypsy Thread
· Thread by W:H
· Card to Wallet
· Card To Mouth
· Ambitious Card
· Three Coin Fly
· Shadow Coin
· McDonalds Aces
· Ring Flight
· Three Shell Game
· Three Card Monte
· Triumph
· Twisting the Aces
· The Trick that Can Not Be Explained
· Out of This World
· PK Touches
· Psychokinetic Silverware
· Psychokinetic Time
· Loops
· Stabbed!
· Ghost Glass
· $100 bill switch
· Rising Card

Exciting Extras, Just For The Hell Of It:
· Watch steals
· Pick Pocketing
· Stage Hypnosis
· Stage Séance
· Poker Demonstrations
· Bar Bets: A friend of mine Simon Lovell has a book called “How To Cheat At Everything” This is by far the BEST book for bar bets ever.

The list above isn’t complete. I don’t even claim it to be anywhere near complete. It’s just a compilation of effects that play big and should be available at any magic retailer providing they can special order as needed. You may have a lot of your own ideas to effects that should be added to or removed from this list. Take the time now to make notes in the margins. If you’re reading this list off a computer, print it first. Don’t just scribble with market on the computer screen. Chances are good the person that owns that computer won’t be to happy with you and I’m certainly not going to take the fall for you either. Look I am saying it again, PRINT FIRST, write second. Got it? Good. See you all again in the next chapter.

Click Here for The Final Chapter
 
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LoL. Too much too fast then? No problem. I got bit by a writting bug but I'll let the forums cool off a bit before I post up the final few chapters. I'm very glad to see that everyone is finding these to be helpful.
 
Oct 3, 2007
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germany
Or perhaps, after the final chapter is posted, you could try to get a sticky post up with links to each chapter.
 
Jul 12, 2008
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Kendal
Come on Draven! I'm on the edge of my seat waiting for the next chapter. I've been here for some time and my buttocks are beginning to change shape. :D
 
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