Just something I've noticed... throughout the past couple years, the USPCC's target consumers seemed to be card players, if you remember Bicycle's numerous adverts about card game rules, how to play, win online, etc. Recently, I've noticed with their latest decks seem to be a bit better quality than they have been in recent years and there's little details that I feel only magicians would deem useful. For example, their latest public deck, the Dragon backs, has a back design on the box as opposed to an advert, and includes a double backer in the deck. That deck is even available in your local Target. Also, the USPCC recently produced those "David Blaine Magic Decks". What are your thoughts?