i think some sort of SNC Theory 11 pendant should be produced so all peasants upon the street will recognize the mighty conquerors of the dreaded SNC and bow down before them and bask in their greatness. Then people could collect them, if they keep winning, like gold medals in the olympics. Eventually someone would become known as the Michael Phelps of SNC's and he would become the true leader of the magic community.
on another note, an idea i had a while back was for the 1-on-1's themselves. It would be cool and a decent marketing idea for each week's 1-on-1 to have a liitle preview of whats coming out the next week. It would encourage people to buy in the hopes of a preview. It doesn't have to happen each week, just once in a while randomly would be enough to probably encourage a few people to buy that might otherwise have been on the fence. It doesn't have to be full disclosure, could be a genre (coin, card, etc), an artist, or if the future 1-on-1 is unknown it could be a head start on a creative SNC that involves editing or creating. just a thought