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Hey guys! It's a new Saturday, and you all know what that means - a new contest! This weekend we are taking it to the cardists, so we felt that we would bring our favorite creativity-based contest back for another spin. Your challenge is to create a new flourish. Simple as that. Make it new and...

Hey guys, hope you are all having a great start to the weekend! Tonight's contest is inspired by this most recent photo we posted on our Instagram. Not only is it the Ace of Hearts of our newest deck (coming soon!), this deck has one of my personal favorite face designs we've ever done. We are...

Hey guys! Hope you all are enjoying your weekend so far! The challenge for this weekend is to capture the main part of your favorite card flourish in one picture. At what point in the entire move do you think the flourish looks its best and has the most impact? Take a still image of that...

Hey guys, hope you all are having an excellent start to the weekend! If you haven't seen already, the Tarantula II has crawled its way into our store. The long-awaited update to Yigal Mesika's classic device, Tarantula II is a powerful, practical close-up levitation tool that will enable you to...

Hey guys, hope you all are having a great weekend! The challenge this week is this: create an effect that involves a BOOK in some way. For example, you can make an illustration come to life, tear a page from the book and make it re-appear perfectly intact, take a book off a shelf and make it...

Hey guys, hope everyone is having a great start to the weekend! On August 31st we released the absolute ULTIMATE book test, which was over FIVE years in the making. It is our biggest project to date, and for good reason. With ZODIAC, not only can you predict the word they choose BEFORE they even...

Hey guys, hope everyone is having a great start to the month! On Thursday, we celebrated our 10 year anniversary. It was on that day (August 31st, 2007) that theory11 was launched into the wild. With your support, we're stronger now than ever before. NONE of it would have happened - now or then...

Today marks the 10th anniversary of theory11's launch - August 31st, 2007. To help mark this special occasion, we have TWO brand new releases: ZODIAC and the Heritage Shirt. Since January of 2012, we have been hard at work on our BIGGEST project to date. It's been in development for half of...

Hey guys, hope you all are enjoying your weekend! Because this month most students are going back to school, we thought it would be the perfect opportunity to have a back-to-school themed contest. The challenge? Create an effect using only items that would be/could be found in a school setting...

Hey guys, hope everyone is having a great start to the weekend! It's been a while since we have had a picture contest, so that's what we have in store for you all tonight. Judging by the title of the thread, there is a twist. Our contest this week is inspired by the black and white theme. Your...

Hey guys, sorry for the delay in the contest posting! There was supposed to be one that went up at 7:30 EST but apparently it failed to post. I'm on vacation but I am dedicated to making sure you guys get an SNC every week. Super sorry about the delay! This week's contest is simple - create a...

Hey guys, hope you all are having a great weekend. Just yesterday, we released the DMB Spread Control 2.0 by Franco Pascali - an updated, streamlined handling of Dan Buck's original DMB Spread Control. We believe that this new updated handling without a doubt makes this control one of the...

Hey guys! Hope you all are having a great weekend! If you didn't catch it earlier this week, we released a new video with Jason England on The Bottom Deal. Re-filmed from scratch, this new instructional video from Jason is an encompassing instructional resource for anyone wants to begin study of...

Hey guys! It's a new Saturday, and you all know what that means - a new contest! This weekend we are taking it to the cardists, so we felt that we would bring our favorite creativity-based contest back for another spin. Your challenge is to create a new flourish. Simple as that. Make it new and...

Hey guys, hope everyone is having a great start to the weekend! If you missed it yesterday, we have released the Akkelian Envelopes by Spidey. The envelopes are a powerful, practical mentalism tool that enable you to instantly divine exactly what your spectator has written down - words, numbers...

Hey guys, hope you all are having a great weekend! On Tuesday, all of us in the United States will celebrate our independence and freedom. It's a very special day - the 4th of July. We are going to channel our pride for this week's challenge. Your challenge is to take a picture of your favorite...

What's up guys! I hope you all are doing fantastic this week! It's been a bit since we have done a roundtable discussion, so this week, we are happy to be joined by none other than Blake Vogt! As most of you all know by now, we released a brand new effect from Blake and Dan White last Friday...

Hey guys, hope you're all having a great start to the weekend! In case you missed it, yesterday we released the Phone Vanish by Blake Vogt and Dan White. With the Phone Vanish, you can do exactly that - on command - anytime, anywhere. It's a practical, powerful impromptu miracle. You can even...

Hey guys, hope everyone is having a great start to the weekend! I have a pack of our newest deck of playing cards right in front me - Nationals. I have just taken out two random cards from the deck and placed them face down on the table. Your job is to correctly predict which two cards I pulled...

Hey guys, hope everyone is having a great start to the weekend! It's finally June, and that means it's time to kick off the summer! The sun is out and shining, and we couldn't be more excited to kick off this exciting season with some new projects coming soon - but you'll find out more about...