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Hey guys! Hope everyone is having a great start to the weekend. On Monday, we'll announce and release our latest collaboration with charity: water, a remarkable organization that builds wells and provides clean water to people in developing nations. Our first collaboration raised over $45,000...

Hey guys! Hope you all are having a great start to the weekend! We have special guests Blake Vogt and Dan White tonight to bring you guys a challenge: We have asked both Blake and Dan to write down 10 random facts about themselves. Your job is to guess which person goes to which fact - Blake...

Hey guys! Hope you all are having a fantastic weekend! Last year, we worked with Eleven Madison Park Restaurant in NYC on a magical dining experience. This year, the restaurant climbed to #1 Best Restaurant in the USA and #4 in the WORLD by San Pellegrino! That's amazing! To celebrate, we...

Hey guys! Hope you all are having a great start to the weekend. Just yesterday, we released TRANSCRIPT by Spidey, a crash course in one of magic's most powerful routines - the book test. The 'Book Test' is a common plot in magic and mentalism; the idea being that the performer accurately reads...

Hey guys! Hope you all are having a great start to the weekend. We came across a really cool video on Instagram showcasing stop motion with a Monarch Playing Card, and we thought it would be fantastic inspiration for this week's contest. Your challenge is simple - create a stop motion video...

Hey guys! Hope you all are having a fantastic start to the weekend. As we posted on Instagram this past week, in the past 90 days, theory11 packages have traveled a total of 12.2 million miles! That's crazy! This is where theory11 has been spread all over the world...

Hey guys! Hope you all are having a fantastic start to the weekend! This weekend marks the end of March Madness (the NCAA Basketball Tournament) and on Monday, the champion will cut down the net and will be crowned as the best college basketball team in the country. Right now we are down to the...

Hey guys! Hope everyone is having an excellent start to the weekend. On Wednesday, we released the third volume in the Foundations series by Jason England. As most of you know, Jason is internationally renowned as a master card technician, with unrivaled proficiency at some of the most...

Hey guys! Hope you all are having a fantastic week. Just last Friday, we released The Mystery Box - a collaboration with J.J. Abrams, Bad Robot, and 826 National. The box itself is our monument to mystery: a tribute to our love of magic, wonder, and infinite possibility. There are many types of...

In his 2007 TED talk, JJ Abrams tells the story of a mysterious box his grandfather gave him as a child. That box - full of magic tricks from Tannen's in New York City - was enormously inspiring to Abrams. He never opened it, realizing that the idea of what might be inside of it was possibly...

Last week, The Code was honored with the Thurston Award by Jamie Grant and The Magic Cafe. Since December, it's been one of our all-time best selling, and best reviewed, releases. We love it. Created by Andy Nyman (writer, actor, and director of Derren Brown), The Code enables you to seemingly...

Hey everyone! Hope you all are enjoying your weekend! Just yesterday, we announced on Exposé that Foundations 3 by Jason England is coming very soon. We are really excited to be releasing this project! In celebration of this announcement, we want you guys to show us how you keep control...

Hey guys! Hope you all are having a fantastic start to the weekend. Our Holiday Contest is coming to an end fairly soon, but you still have chances to spin the wheel and win BIG prizes! Your challenge for this week's contest revolves around the idea of spinning. The challenge is to create a...

Hello everyone! Hope everyone is having an excellent weekend thus far. With the launch of our 2013 Holiday Contest, we are getting into the spirit of the holidays each and every day. One of my favorite things about the holiday season is all of the decorations and festivities. What better way to...

Hey guys! Hope everyone is having an excellent start to the weekend. We have just launched the details of our 2013 Holiday Contest! The ultimate prize gets you a personal tour of David Copperfield's private museum in Las Vegas - the largest and most exclusive collection of magic artifacts in the...

Hey guys! Hope you all are having a great weekend! It's almost time for Halloween, and with that comes some awesome releases for this upcoming Thursday. Halloween isn't all about tricks or treats. This time of year is perfect for feeling creeped out, scared, or spooked, and even better when...

Hey guys! Hope everyone is enjoying their weekend! If you caught our latest episode of Exposé, we featured a really cool effect by Marcus Eddie called Break, where you visually break a pencil in half, and magically restore it. There are many objects lying around the house that can be used for a...

Hey guys! Hope you all are enjoying your weekend! In a recent episode of Expose, Andrei teased about an upcoming project with none other than Andy Nyman - Andy is a multi-talented creator, performer, actor (in Kickass 2!), writer, and director of Derren Brown's past and present live show! We are...

Hey guys! We just released the first teaser for our upcoming Cardistry project - MONUMENT by Dimitri Arleri. Dimitri's style of Cardistry is so unique it creates a new world of what is possible with a deck of cards. We are monumentally excited about it, and can't wait to share more! Your...

Hey guys! With the 4th of July earlier this week, we thought we would get in the festive mood too! Red, white, and blue is the theme tonight. But what are we going to do with those colors? Let's find out. I'm going to link a picture of 3 face down cards - a Red, White, and Blue Monarch. The...