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Hey guys, hope everyone is having a great weekend! If you caught this week's LIVE edition of Expose, we had special guest Calen Morelli answer your questions and give insight into his creative process. Calen is a creative powerhouse, and I was able to experience this first hand when he started...

Hey guys! It's been quite a while since I have started a thread that wasn't a Saturday Night Contest (haha); let me explain why. A few years ago, I was so enthralled by magic that I became obsessed with buying/learning new things constantly. I couldn't learn one effect and be satisfied with it...

Hey guys! This weekend is very special for us as Monday is Memorial Day. Memorial Day is a federal holiday in the United States for remembering those who died while serving in the country's armed forces. These brave men and women put their lives on the line to protect our freedom every single...

Hey guys, hope you all are enjoying your weekend! If you caught this week's episode of Expose, you would know that the release date for our project with Jason England (Sub Rosa) is on May 29th. We are extremely excited to share this with all of you, as it is a technique that has been closely...

Hey guys, hope you all had a fantastic week! Something that struck my mind recently was the fact that all of us have our own unique style, tastes, and preferences. That style is reflected in everything we do, both as individuals and as a community. This week, we want to see your style as you...

Hey guys! Hope you all are enjoying your weekend! If you caught this week's episode of Expose, you would know that Dan White performed on the Tonight Show with Jimmy Fallon to promote The Magician at The NoMad and absolutely KILLED it. His performance left not only Jimmy Fallon himself...

Hey guys, hope you all are having a great start to the weekend! If caught this week's episode of Expose, you would know that we surpassed 20k followers on our Instagram page. That's amazing! Thank you to everyone for your continued support as we continue to grow and build the best community...

Hey guys, I know some of you are tuning in to Cardistry Con online this weekend (I know I am!). What are you guys excited to see, and what do you hope to learn from the conference? Really glad to see this happening as a whole and to see how far Cardistry has come over the years. Where do you...

What's up everyone, hope you guys are enjoying the weekend! If you haven't heard already: The NoMad, in collaboration with theory11, presents THE MAGICIAN - an intimate evening of magic, mystery, and deception. Every Friday at The NoMad in New York City starring Dan White. The first show sold...

Hey guys! Hope you all are enjoying your weekend thus far. It's been a while since we have done a create-a-flourish contest, so tonight, we're doing just that. The one condition? You have to start your move from the classic Z-Grip. Your challenge is to create a new flourish starting from...

Hey guys, hope your week has been going great so far! This Monday at 3pm EST we are releasing MailChimp Playing Cards. In collaboration with MailChimp and our friends at Fuzzco, 100% of MailChimp's proceeds will be donated to the Fugees Academy, a remarkable non-profit organization devoted to...

Hey guys, hope everyone is having a great start to the weekend! If you caught this week's episode of Expose, you would know that this year's Academy Awards (The Oscars) will be hosted by Neil Patrick Harris, who not only is an amazing actor but has been a fan of magic since his childhood. NPH...

Earlier this week, we featured Richard Wiseman's newest optical illusion in our Media Section. The illusion itself will have you scratching your head, but the secret behind it is even more amazing. We were so impressed by this illusion that we had to use that as inspiration for this week's...

This past Wednesday, we released Counterfeit by Wayne Houchin - one of the most powerful, practical torn and restored effects ever released. Counterfeit was inspired by Guy Hollingworth's performance on The World's Greatest Magic television special in 1996. Wayne was 14 years old at the time...

Hey guys, hope you all are having a great start to the weekend! We've got a fun one for all the cardists this week, so let's get right into it. When we all began learning cardistry, the fundamental one-handed cuts we learned were usually the Charlier, Revolution, and Scissor Cuts. These...

Hey guys, hope you all are having a great start to your weekend! A few weeks ago, Dan White performed on the FOX New Year's Eve Countdown 2015 alongside Pitbull and Rocsi Diaz. Much like the effect he performed here, tonight's contest has to do with predictions. I have a pack of our newest...

Hey guys, hope you all are having a great start to your weekend. Last week in our News Section, we posted our list of the Top 10 Wire Releases of 2014. In this week's episode of Expose, we asked you guys to list your personal favorite Wire release of 2014. For our Saturday Night Contest...

Hope you all are having a great start to the new year! Tonight marks our first Saturday Night Contest of 2015, and we have a fun one planned for all of you. This one is going to be a bit different compared to other types of contests we have had in the past, but we think it's going to be a great...

Hey guys, hope you all are having a great evening and have had a wonderful holiday season thus far. 2014 is coming to close, and we couldn't have done it without you. It has been an amazing year for us at theory11, and we are extremely grateful for all of your support. On behalf of the entire...

Hello everyone! Hope everyone is having an excellent weekend thus far. With the launch of our 2014 Holiday Contest, we are getting into the spirit of the holidays each and every day. One of my favorite things about the holiday season is all of the decorations and festivities. What better way to...