AUDIENCE MANAGEMENT, that's the key word for this trick, but you've got to have balls of steel to pull it off for a large group of people, I've never screwed it up, but the time will come.
Are you actually joking, or are you just trying to stop the insults? I watched the video, and although the move is not revolutionary, it is very overlooked.
Despite the methods used to sell them, Ellusionist has some great products. So does Penguin. But what sets Theory11 apart from the others is that you don't have to look hard for the good products as all the Theory11 products are really good.