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What's up everyone, hope you guys are enjoying the weekend! If you haven't heard already: The NoMad, in collaboration with theory11, presents THE MAGICIAN - an intimate evening of magic, mystery, and deception. Every Friday at The NoMad in New York City starring Dan White. The first show sold...

Hey guys! Hope you all are enjoying your weekend thus far. It's been a while since we have done a create-a-flourish contest, so tonight, we're doing just that. The one condition? You have to start your move from the classic Z-Grip. Your challenge is to create a new flourish starting from...

Hey guys, hope your week has been going great so far! This Monday at 3pm EST we are releasing MailChimp Playing Cards. In collaboration with MailChimp and our friends at Fuzzco, 100% of MailChimp's proceeds will be donated to the Fugees Academy, a remarkable non-profit organization devoted to...

Hey guys, hope everyone is having a great start to the weekend! If you caught this week's episode of Expose, you would know that this year's Academy Awards (The Oscars) will be hosted by Neil Patrick Harris, who not only is an amazing actor but has been a fan of magic since his childhood. NPH...

Earlier this week, we featured Richard Wiseman's newest optical illusion in our Media Section. The illusion itself will have you scratching your head, but the secret behind it is even more amazing. We were so impressed by this illusion that we had to use that as inspiration for this week's...

This past Wednesday, we released Counterfeit by Wayne Houchin - one of the most powerful, practical torn and restored effects ever released. Counterfeit was inspired by Guy Hollingworth's performance on The World's Greatest Magic television special in 1996. Wayne was 14 years old at the time...

Hey guys, hope you all are having a great start to the weekend! We've got a fun one for all the cardists this week, so let's get right into it. When we all began learning cardistry, the fundamental one-handed cuts we learned were usually the Charlier, Revolution, and Scissor Cuts. These...

Hey guys, hope you all are having a great start to your weekend! A few weeks ago, Dan White performed on the FOX New Year's Eve Countdown 2015 alongside Pitbull and Rocsi Diaz. Much like the effect he performed here, tonight's contest has to do with predictions. I have a pack of our newest...

Hey guys, hope you all are having a great start to your weekend. Last week in our News Section, we posted our list of the Top 10 Wire Releases of 2014. In this week's episode of Expose, we asked you guys to list your personal favorite Wire release of 2014. For our Saturday Night Contest...

Hope you all are having a great start to the new year! Tonight marks our first Saturday Night Contest of 2015, and we have a fun one planned for all of you. This one is going to be a bit different compared to other types of contests we have had in the past, but we think it's going to be a great...

Hey guys, hope you all are having a great evening and have had a wonderful holiday season thus far. 2014 is coming to close, and we couldn't have done it without you. It has been an amazing year for us at theory11, and we are extremely grateful for all of your support. On behalf of the entire...

Hello everyone! Hope everyone is having an excellent weekend thus far. With the launch of our 2014 Holiday Contest, we are getting into the spirit of the holidays each and every day. One of my favorite things about the holiday season is all of the decorations and festivities. What better way to...

Hey guys! Hope you all are having a great weekend. Before we begin tonight's contest, we want to thank everyone for entering our MC2 Competition over the past two weeks! The judging process begins now, and we are extremely thrilled to see what you guys have in store for us. For this week...

Tonight, we kick off the start of our new Magic & Cardistry Competition - MC2x2014. This is a new annual competition for both magic and cardistry that aims to push the envelope even further than before. Your task is to make one video of magic and/or cardistry in 60 seconds max. You can make it...

Hey guys, hope everyone is having a great weekend thus far! Tonight's contest is directly inspired by our comment contest on this week's episode of Expose. If you haven't seen it already, you can do so here. What's your challenge for this week? Using Instagram, take a picture of the rarest...

Something has been on my mind over the past few months about the direction of Cardistry that I need to share. It may be important to you, it may not, but I have noticed a trend over the past year that, in my opinion, needs to change. When was the last time you saw a Cardistry video that struck a...

Hey guys, hope you all are having a great start to the weekend! If you haven't seen already, we have some awesome effects that just went up on the Wire earlier this week. One of them is NON-TOXIC by Geraint Clarke, a strong effect using JUST a cell phone that generates powerful reactions. This...

Hey guys, hope you all are having a great weekend thus far! Last week we released our brand new Playing Card Deck Displays, each handmade in the USA with laser-etched wood engraved accents. Each display holds up to 40 decks, and comes pre-assembled. The Deck Display is truly an amazing place to...

Hey guys! Hope you all are having a great weekend. Today is a very special day - it is Chris Kenner's birthday! In addition to his role as Executive Producer for David Copperfield, Chris published a flourish in his book Totally Out of Control in 1992 that changed cardistry forever. That move was...

Hey guys, hope everyone is having a great start to the weekend! Two days ago I had the pleasure to attend Wayne Houchin's lecture in Myrtle Beach, SC. It was the first lecture I had ever attended, and it definitely exceeded my expectations. The first three effects that Wayne performed and taught...