Well the entire what's your character vs no character argument belongs only in the groups who are serious about being a professional magician. If you just want to do some magic and entertain friends, family, or have something cool to do at the next party you go to then I don't think character, or originality is nearly as important as say someone who is booking gigs every weekend, and working 8+ days a month.
For this specific video I get the impression it's just what we see. Someone doing something for a video camera to post up on youtube. To that extent there was nothing technically wrong with the video. He didn't flash, but there was nothing spectacular about it either.