Still, I don't think it's proper etiquette to publicly say what other companies pay. This is private information - the companies don't go around shouting out their payment information - and I think we should respect that, even if no NDA was signed. However, if people do decide to release this information, I think it would be only be fair if Theory11 and their artists reveal what they receive when they work. Personally, I don't share how much I make through magic products to ANYONE but family.
While I think it's definitely a cool idea, The Wire might encourage poor marketing. As seen earlier in this thread, many people's "creative juices" are starting to flow. People who haven't created, or even considered to create anything are now coming up with ideas. If one of these ideas they generate is decent, what are the chances they will wait a proper amount of time to publish? Will they actually work out the effect on real audiences or will they be in a rush to publish? I think many half-baked but semi-marketable ideas will be produced. People don't realize it takes years to come close to 'perfecting' a new trick. For me, it took me over two years to even identify a problem!
This poor behavior is also encouraged through various artists. People think they can create one day and publish the next, and there has been a prevalent example in the last year. While the magician at hand had the abilities to do this, most people simply do not.