Tall order... cause magic is a very personal thing and yet you haven't told us what interests you. I can recommend some great PK effects, rubber bands, coin stuff... I don't think you're going to get much of a response here.
TAKE the time and find stuff that looks cool to you. It's always best to get tricks and effects that YOU'd enjoy performing.
Without more info, all we can do is recommend what you already probably know:
Tarbell's Course in Magic
Mark Wilson's Complete Course in Magic
Daniel Garcia Project v 1 to 3
True Astonishments Boxed Set by Paul Harris
...all great stuff, but this won't necessarily lead you anywhere. These resources are so multifaceted and broad, I'm sure you'll find something in these to suit your fancy.
Here's my best shot... in the above list, you'll learn how to magic with:
Matches, coins, rubber bands, rings, hankys, cups, popsicle sticks, pens, sponge balls, invisible thread, sugar packets, fingers and other various body parts, fresh fruit, silverware, magnets, pencils, buttons, lotion, watches, paper money, fire effects and ropes to name a few apart from cards and mental effects.
I give all the above resources a 10/10!
I've told you a lot, but feel like I really didn't tell you much at all...
Give the forums more info on what kind of magic effects you'd like to get into, and we can lead you more effectively to resources...
One comment on DVD's vs books... you learn effects on DVD's... you'll learn Magic and more Magic theory from books...
DGP v1-3: Coins, cards, cigarettes, xerox copies, rubber bands, rings, sugar packets. 10/10
True Astonishments: Great Collection! Best effect is Water Trap! totally worth the $300 price tag.
Mind Bender: Spoon Magic, and rubber band effects!
Ellusionists' Street Magic
Noblezadda's Coin, Spongeball, or Money DVD's
DG's Symphony and 5ive. Do a search on reveiw's here.
Check out alvo stockman's coffee shop magic if that's a performance venue for you.
If you're going with Loops Effects, get Danny Garcia's Loops from E... it's the only volume I'd recommend of the series.
...then there's clown magic, geek magic, science magic, and children's magic if you're interested... and in that, close up effects, parlor effects, or stage effects. If any of those types of magic is you're thing, I can recommend more stuff for you... but give me more to go on... you inquiry is much TOO GENERAL!