It says it is a hypnosis product. It does however say there is no hypnotic induction.
Honestly I do not see to much if a benefit on this if you have other products.
All this is claiming that you don't to do the trance stage of the demonstration. I see this from two sides of the fence. On one hand there is the fact that Kreskin has been doing this for years. On the other hand people expect to see the trance when there are experiencing hypnosis. The audience has that preconcived notion that you need the trance to make hypnosis work.
The trance itself is a very powerful suggestion that can greatly build inthe other suggestions that have been given.