Guys...Do I have to tell you again. On 11/11/11 the planets are going to align, thus producing 11.11 jigawatts sending a bold of lightening down on Ellusionist, Penguin, Hanklee, MJM, and all other competitors. There will be an epic fall of all magic shops, including all brick and mortar shops. They will crumble to pieces.
Theory11 will be saved by a young magi named Zmagic. He has been working on the flux capacitor that will provide a force field for us. The wire will be the only source to learn magic in the future. All information will come from "The Wire."
I cannot divulge any more information...as I have said too much already.