That's a good point, I forgot who, but someone somewhere on T11 wrote a post about how the deck, could've been targeted towards the majority better.
I have to say though that I don't particularly feel the D's were egotistical - firstly, I have yet to find a better replacement for them, and secondly, I think it's well within their rights to brand their cards as representative of their company. If they wanted to wear their name, well, there's lots of ways they could do it as well as cards, their classic clips were an easy option if they were really egotistical, their shirts, their caps, their cheerleading dresses...
Anyway, I won't argue on the fugly point, that's fair enough if you think it does, but I mean, I haven't heard a single complaint that the Wynn decks have the Wynn logo on the back, for example. They brand their cards as from the Wynn casino, the only major difference is that D&D Industries are magic related rather than a casino, but again, no complaints on them. No-one ever complains either that Jerry's Nuggets have their name written on the backs either.
I'm not sure whether a full word like that or two single letters like DD would attract the most questions though, but I don't see that as a problem either. A lotta people made an awful big deal about what if the spectator asks... I don't really see the problem with that either actually (sorry, backtracking a little).
Peace