Luis de Matos doesn't do anything "halfway." Everything he touches turns to magically delicious gold. A rock star in Europe, Luis is a champion of bringing magic to the masses through countless television specials and arena tours to audiences of 30,000+. But this isn't just about Luis - it's about 33 other individuals. It's about Cyril Takayama, Jason England, Bill Kalush, Gaetan Bloom, Guy Hollingworth. It's about Marco Tempest, Max Maven, Lennart Green. And more importantly, it's about you. It's about enhancing YOUR magic - your knowledge - your passion. In two weeks, these minds and more will converge in Portugal in the first online magic conference - EMC. You can watch 33 of the best and brightest from the comfort of your living room. In March, Dan and Dave alongside theory11 produced Magic-Con in San Diego - which was referred to by many as the most significant magic conference in the past decade. But not everyone can travel to see a conference of the sort. Flights and hotels are NOT cheap. That's where EMC shines - you don't have to go anywhere. You're already there. In the interest of full disclosure, I have zero financial interest in EMC - it is setup as a nonprofit. But I have great interest in encouraging intellectual debate and advancement in magic. And for that reason, I recommend that everyone reading this sign up for EMC if you are serious about your magic and improvement thereof. It's dirt cheap - $75 to watch 33 presentations - and you even get a DVD at the end of it all with all of the presentations. It's a ridiculous value, and Luis is a saint for doing it. We'll be covering the events of the conference in detail over the coming weeks - the event starts July 15th. Until then, mark your calendars and get involved. For more information, check out www.essentialmagicconference.com. Trust me, you will not regret it.