So because it's not being utilized to it's fullest, it must be equal to, but not better than books? Not sure how that's logical, let alone a strong argument. And because books have worked just fine, that means DVDs are not a better media format? Again, not sure how that's logical or a strong argument. Books are pretty much at their technological height. The addition of pictures was huge for print media. For video, the format is still advancing. It's not even being utilized to its fullest at the moment (especially because people seem to not really put much effort into it, or at least a lot less than they should--the media is such that clarity should not be an issue, but like you've mentioned, in many cases it is, which is sad, but that's just how some people are, I suppose). Also not sure why I'm even replying; this matters not to me, nor will this affect anything (people will still watch/read what they want, and people will still rush out to either media format just to get their name out there, putting a LOT less into their work than they should be).