jon has a dam good point. luke is a mentalist and he's using his mind control powers to make n00bs pay penguin for what they could get elsewhere for a better value.
Case in point: go to
www.richardturner52.com , he has several DVDs that go over a HUGE amount of false shuffles, stripouts, false cuts, stacking the deck, nullifying someone ELSE's cut, etc etc etc.
I guarantee that whatever Luke Jermay is showing, it's on richard turners DVDs, and performed better by richard turner. the guy is amazing and has spent his entire life on gambling sleights. and no-one needs a good false shuffle more than a cardshark!!!