Originally I had the same thoughts as houchini
Well, I don't mean to be a jerk here, but...with all due respect, isn't $4.95 a but overpriced to learn a 4 for 4 packet switch ?
I was thinking it would be more like $2.50-3.50
but I have to say, joshua barrett makes a good point
thats the price you pay for video. i think over all finding the origonal source ( the book ) in this case is the best route
and, while it is just my opinion, I believe that, if you like the move, and feel that it will be useful to you, then the price of $4.95 is certainly justified. If the level of instruction is sufficient to allow you to perform the sleight and, as stated by Chris, the nuances of the sleight are explained, then $4.95 is a small price to pay compared to the amount of time and aggravation saved trying to figure out all of the intricate details from the text, and the knowledge that you will be performing it correctly.
To the Staff of Theory 11:
I realize that trying to create a price structure, describe the expected level of service, etc... would be difficult, but have you considered possibly taking the 1 on 1 service to the next level and creating a service that would let people upload a video and a question or two about their performance and have it reviewed and comments offered by a "Theory 11 approved" instructor?
I don't know if there would be much interest in this service (perhaps a poll to see?), but it could be helpful to those who cannot meet in person with other magicians to get advice. Just a thought.