I hear what you guys are all saying, but you all have some huge misconceptions about what "underground" means in the sense that Theory11 is using it.
It is a philosophy, an approach, a theory, and arguably a youthfully influenced style.
I don't even know where to begin on this... Look at JB and what he has said and done. I can honestly say that Theory11 is different. It stands out WAY above any other magic site out there. In fact, I would argue that the community they have allowed us to create is nothing less than an internet-based phenomenon. I enjoy checking this site 5+ times a day in hopes of a new news post or an interesting forum topic. This isn't just a 'magic site', and I believe that was the point. There is so much more than just products here. This is how a business and a community should be run -- it's not easy to tackle both of those things, especially with such elegance.
I still laugh every time JB does or says something funny. What other CEO of a massively successful company would be cool enough to goof around like that, making this place such a positive environment.
Raiker is great, Wayne is great, Dana is great, BJ is great (although invisible on here
), Anrei is great, DM is great, DC is great, CK is great, Asher is great, Fisher is great, Tom is great, Bich is great, DW is great, Hauss is great, ....... damn it, they are all awesome, and they are providing us with the resources to make magic more incredible than I could have imagined.
At the end of the day, Underground or not, Theory11 means quality not quantity, respect for magic, and it holds a special place in me (and many of us).
Peace.
</rant>
-Tim