Totally agree! This project would be enormously significant even if they were just releasing bars of soap with J.J. Abrams. It's J.J. FRICKIN ABRAMS! Star Wars director! Star Trek! LOST! The fact that the product is beautiful, captivating, truly meaningful, and a tribute to Abrams' own life story and grandfather - that's what makes this so special. The fact that it benefits a charity is icing on the cake. Much deserved praise and enormous respect to theory11 for making this happen. This is a huge win not just for theory11, but for the magic community as a whole. Makes me proud to be a part (and can't wait to get that box in my hands!).