what is theory11?

We launched in 2007 with a team of 11 artists united with one purpose: to create wonder. Since that moment, theory11 has propelled forward with over 500,000 members around the world.

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Box

Incredible story of magic and illusion told through projection mapping by Bradley Grosh and Bot & Dolly. All visual effects were captured in camera.

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SvenPad - MIND Reading with Franco Pascali

As close as you can get to REAL mind-reading. SvenPad is a powerful mentalism device that allows you to READ your SPECTATOR’S mind and divine their thoughts - effortlessly.

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CITIZENS in Motion - theory11 x cardistry

Cardistry featuring CITIZEN Playing Cards in the hands of Casey Rudd. See details on Citizens - available now.

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General Magic

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General videos about magic, illusion, deception, prediction, and magical events.

General Magic

Ben Seidman Reviews Sleight of Hand and Visual Tricks In Movies & TV

Sleight of hand expert Ben Seidman is back with Vanity Fair to review more sleight of hand tricks, pickpocketing and psychological magic in films including 'The Wonderful Story of Henry Sugar,' 'Shade,' 'Focus,' and more. Watch Ben demonstrate how these tricks work, how actors pull it off and more.

Mar 21st, 2024

General Magic

Teenage Mutant Ninja Turtles Unboxing!

YouTuber 52 Card Laboratory unboxes the all-new TMNT deck! Available at theory11.com/tmnt

Feb 16th, 2024

General Magic

Harry Potter Playing Cards Box Set Unboxing!

YouTuber Aguamenti takes a look at the Harry Potter collector’s edition playing card box set that magically unlocks and opens by itself!

Dec 26th, 2023

General Magic

How It's Made - BEHIND the Scenes of theory11

A never-before-seen look behind the scenes of theory11, showcasing our design and production process for the first time ever.