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what is theory11?

We launched in 2007 with a team of 11 artists united with one purpose: to create wonder. Since that moment, theory11 has propelled forward with over 500,000 members around the world.

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Box

Incredible story of magic and illusion told through projection mapping by Bradley Grosh and Bot & Dolly. All visual effects were captured in camera.

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CITIZENS in Motion - theory11 x cardistry

Cardistry featuring CITIZEN Playing Cards in the hands of Casey Rudd. See details on Citizens - available now.

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READ MINDS with just a deck of cards

THE CODE by Andy Nyman enables you to instantly READ MINDS with just a simple deck of cards. No memorization. No sleight of hand. Performance by Franco Pascali.

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The Insider

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The Insider was theory11's weekly web show until Exposé was released in 2012.

The Insider
The Insider - Wonderstone Strikes!

In episode 53, we highlight tons of new pictures from the filming of Burt Wonderstone with Steve Carrell and Olivia Wilde, and much more... but mostly the new pictures.

Jan 13th, 2012
35
2
The Insider
The Insider - Solo Sneak Peek

This week, we discuss Andrei's birthday, a performance of Zach with Odd Future, a sneak peek at Solo and an awesome 3D song!

Jan 6th, 2012
23
1
The Insider
The Insider - New Years!

This week on The Insider we discuss a hilarious David Blaine Spoof, Jesus as a magician, and Pete Holmes on Conan. Due to Zach's sickly nature, last week's episode of Exposé has been pushed to this Monday.

Dec 30th, 2011
19
1
The Insider
The Insider - Opening for Odd

Today we discuss our FIVE brand new releases, Zach's secret meeting with Andy Nyman, and how Zach got to open for Odd Future. Episode 50!

Dec 24th, 2011
15
1
The Insider
The Insider - All Five

Michael James flip flops the Monarch's, Chris Mayhew posts a podcast, SEVEN new releases on The Wire, and a taste of our five (what?) FIVE new releases next week!

Dec 16th, 2011
36
3
The Insider
The Insider - Calen's Table

Rick Lax's new article on the Internet's Effect on Magic, Chris Mayhew's upcoming DVD, Neil Patrick Harris on TV, Nate Staniforth's TED Talk, and Cyril's new special!

Dec 10th, 2011
18
The Insider
The Insider - Getting Framed

All the latest magic news and inside scoop! Ben Seidman gets framed, Wayne Houchin gets hung upside down, Copperfield floats onto Waverly Place, and more!

Dec 2nd, 2011
39
2
The Insider
The Insider - Black Friday!

Episode 46 of The Insider, featuring our Black Friday Extravaganza, the hottest effect this week on The Wire, REAL evidence of Gold Monarchs, and Magic-Con Footage!

Nov 25th, 2011
20
3
The Insider
The Insider - So Many Questions

Our 45th episode! This week, we talk about Derren Brown's broadway show, Dan White on TMZ, Larry Fong's magic prowess, and David Copperfield as a Wizard.

Nov 18th, 2011
50
1
The Insider
The Insider - Monarch Madness

We share ALL the details on the crazy theory11 holiday contest, the release of Monarch Playing Cards, HighRise by Rick Lax, Hofzinser Handmade Card Gaffs, and 2 surprise cameos in Expose!

Nov 11th, 2011
53
1
The Insider
The Insider - Castle Ablaze!

We discuss the fire at The Magic Castle, the story behind the Pre-Release Monarchs, showcase magic pumpkins, read your comments and much more!

Nov 4th, 2011
85
2
The Insider
The Insider - Bright and Early

Episode 42 of The Insider. We talk about Christen Gerhart, the fourth David Blaine YouTube spoofs, Criss Angel on Rosie, and the scoop on Monarch's!

Oct 28th, 2011
56
3