what is theory11?

We launched in 2007 with a team of 11 artists united with one purpose: to create wonder. Since that moment, theory11 has propelled forward with over 500,000 members around the world.

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CITIZENS in Motion - theory11 x cardistry

Cardistry featuring CITIZEN Playing Cards in the hands of Casey Rudd. See details on Citizens - available now.

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READ MINDS with just a deck of cards

THE CODE by Andy Nyman enables you to instantly READ MINDS with just a simple deck of cards. No memorization. No sleight of hand. Performance by Franco Pascali.

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SvenPad - MIND Reading with Franco Pascali

As close as you can get to REAL mind-reading. SvenPad is a powerful mentalism device that allows you to READ your SPECTATOR’S mind and divine their thoughts - effortlessly.

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Official Videos

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Official videos posted by the theory11 team.

Official Videos

Harry Potter Playing Cards Unboxing!

YouTube user Haeyong gives us an in-depth look at each deck of

Jan 5th, 2022

Official Videos

THE BEATLES Playing Cards ● First Look, Unboxing & Cardistry!

Video by December Boys - First look and playing around with

Dec 11th, 2021

Official Videos

"Each Player Must Accept the Cards Life Deals Him or Her"... Or Make Your Own

Shantell Martin shares her experience and some of her favorite details about her collaboration with theory11 and The Whitney Shop. You can purchase the Shantell Martin Playing Cards

Nov 14th, 2021

Official Videos

Avengers Red Edition Playing Cards | Deck Review

CardMechanic unboxes and reviews the Avengers Red Edition Playing Cards! You can purchase a deck

Nov 14th, 2021

Official Videos

Best new theory11 deck? - Grateful Dead Playing Cards Review

Keeley Mae unboxes and reviews the Grateful Dead Playing Cards by theory11. You can purchase a deck

Nov 14th, 2021

Official Videos

Theory11 Avengers Playing Cards

Joe's Daily unboxes and reviews the AVENGERS: Infinity Saga Playing Cards by theory11. You can purchase a deck