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Hey everyone! Hope you all are enjoying your weekend thus far. This week's contest comes from member theSunnyG in the What You Think thread! Tonight's contest is going to be a showcase of YOUR favorite theory11 deck. All you have to do is film a trailer for your favorite deck that is produced...

Hey guys! Hope you all are having a great weekend! Just yesterday we released the Mystery Bottle - an impossible glass bottle containing a sealed deck of Mystery Box Playing Cards. These are handcrafted by Jamie D. Grant, whose secret method remain a mystery. The challenge for this week is...

Hey everyone! Hope you guys are enjoying your weekend so far. As most of you all know, the knockout stage of the World Cup is upon us. There are going to be some amazing games from here on out, and we want to see if you can predict something for tomorrow's match-ups. The two games tomorrow...

Hey guys! Hope you all are having a great weekend thus far. On Expose, we talked about a music video by the band OK Go for their song "The Writing's On the Wall". In the video, there are optical illusions everywhere, and it was filmed all in one take. Truly amazing! You can view the video in our...

Hey everyone! Hope you're all having a fantastic weekend! Next Friday, Michael James will be releasing his first original Cardistry move in almost two years - Transcend - exclusively on The Wire! In celebration of his release next week, we thought tonight would be a good time to get those cards...

Hope everyone is having a good weekend! This week's contest is directly inspired by one of the newest releases on The Wire - INSTINCT by Alexander Ward and Myke Phillips. Instinct totally fooled us when it was submitted, and once we learned the method - we loved it even more. It's outstanding...

Hey guys! Hope everyone is having a great start to the weekend. On Monday, we'll announce and release our latest collaboration with charity: water, a remarkable organization that builds wells and provides clean water to people in developing nations. Our first collaboration raised over $45,000...

Hey guys! Hope you all are having a great start to the weekend! We have special guests Blake Vogt and Dan White tonight to bring you guys a challenge: We have asked both Blake and Dan to write down 10 random facts about themselves. Your job is to guess which person goes to which fact - Blake...

Hey guys! Hope you all are having a fantastic weekend! Last year, we worked with Eleven Madison Park Restaurant in NYC on a magical dining experience. This year, the restaurant climbed to #1 Best Restaurant in the USA and #4 in the WORLD by San Pellegrino! That's amazing! To celebrate, we...

Hey guys! Hope you all are having a great start to the weekend. Just yesterday, we released TRANSCRIPT by Spidey, a crash course in one of magic's most powerful routines - the book test. The 'Book Test' is a common plot in magic and mentalism; the idea being that the performer accurately reads...

Hey guys! Hope you all are having a great start to the weekend. We came across a really cool video on Instagram showcasing stop motion with a Monarch Playing Card, and we thought it would be fantastic inspiration for this week's contest. Your challenge is simple - create a stop motion video...

Hey guys! Hope you all are having a fantastic start to the weekend. As we posted on Instagram this past week, in the past 90 days, theory11 packages have traveled a total of 12.2 million miles! That's crazy! This is where theory11 has been spread all over the world...

Hey guys! Hope you all are having a fantastic start to the weekend! This weekend marks the end of March Madness (the NCAA Basketball Tournament) and on Monday, the champion will cut down the net and will be crowned as the best college basketball team in the country. Right now we are down to the...

Hey guys! Hope everyone is having an excellent start to the weekend. On Wednesday, we released the third volume in the Foundations series by Jason England. As most of you know, Jason is internationally renowned as a master card technician, with unrivaled proficiency at some of the most...

Hey guys! Hope you all are having a fantastic week. Just last Friday, we released The Mystery Box - a collaboration with J.J. Abrams, Bad Robot, and 826 National. The box itself is our monument to mystery: a tribute to our love of magic, wonder, and infinite possibility. There are many types of...

In his 2007 TED talk, JJ Abrams tells the story of a mysterious box his grandfather gave him as a child. That box - full of magic tricks from Tannen's in New York City - was enormously inspiring to Abrams. He never opened it, realizing that the idea of what might be inside of it was possibly...

Last week, The Code was honored with the Thurston Award by Jamie Grant and The Magic Cafe. Since December, it's been one of our all-time best selling, and best reviewed, releases. We love it. Created by Andy Nyman (writer, actor, and director of Derren Brown), The Code enables you to seemingly...

Hey everyone! Hope you all are enjoying your weekend! Just yesterday, we announced on Exposé that Foundations 3 by Jason England is coming very soon. We are really excited to be releasing this project! In celebration of this announcement, we want you guys to show us how you keep control...

Hey guys! Hope you all are having a fantastic start to the weekend. Our Holiday Contest is coming to an end fairly soon, but you still have chances to spin the wheel and win BIG prizes! Your challenge for this week's contest revolves around the idea of spinning. The challenge is to create a...

Hello everyone! Hope everyone is having an excellent weekend thus far. With the launch of our 2013 Holiday Contest, we are getting into the spirit of the holidays each and every day. One of my favorite things about the holiday season is all of the decorations and festivities. What better way to...