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Hey guys, hope you all are having a great start to the weekend! Today, we surpassed 40k followers on our Instagram page. That's amazing! Thank you to everyone for your continued support as we continue to grow and build the best community around. To celebrate this milestone, this week's contest...

Hey guys, hope everyone is having a great start to the weekend! I think everyone knows that the most anticipated movie of the year has finally been released - Star Wars Episode VII: The Force Awakens! Our good friend JJ Abrams directed the film, and we could not be more thrilled about its...

Hey guys! Hope you all are enjoying your weekend thus far. It's been a while since we have done a create-a-flourish contest, so tonight, we're doing just that. The one condition? Your flourish has to be a packet cut. Your challenge is to create a new flourish based around the packet cut...

Hey guys, hope you all are enjoying your weekend! One of our latest releases is the UNIONS, patriotic playing cards inspired by American history. Timeless Americana is laced throughout the design, with iconography of colonial America and patriotic symbols of peace, prosperity, and potential...

Hey guys, hope everyone is having a great weekend thus far! If you caught this week's episode of Expose, you would know that we are gearing up for Black Friday - our biggest and best yet! One of the releases we have in store is the UNIONS Playing Cards. In collaboration with Jay Fletcher, this...

Hey guys! If you didn't already know, we are now carrying Amazebox by Mark Shortland, a utility which allows you to predict what a room full of people are thinking, without sleight of hand, under test conditions. It's a genius piece of magic, and we are extremely glad to be carrying it here at...

Hey guys, hope everyone is having a great start to the weekend! If you caught this week's episode of Expose, we teased our upcoming deck release of Union Playing Cards, as well as Sleeper, a new magic release that takes a classic plot in magic to the next level. It also features Jonathan Bayme...

Hey guys, hope you all are enjoying your Halloween weekend! If you haven't seen it already, we posted a list of October's Best Magic in our News section earlier this month, specifically for Halloween season. This weekend is all about the tricks for us magicians, but we would like to reward a few...

Hey guys, hope you all are having a great start to the weekend! If you've noticed our Instagram feed or even some of our SNC's over the past few months, you would know that phenomenal playing card artist Scott Dyer has a series of 52 different "card stories" using a single playing card. He made...

Hey guys, hope you all are having a great week! On this week's episode of Expose we highlighted the new film The Walk; a biographical drama highlighting the famous French tightrope walker Philippe Petit, who stared death in the face with every step as he crossed the gap between the twin towers...

Hey guys, hope everyone is having a great weekend thus far! If you haven't seen it, we released Revolution by Greg Wilson this past week, which is such a fun gimmick that allows you to spin a deck of cards at the tip of your finger. Super fun and easy to use, and definitely something you can...

Hey guys, hope you all are enjoying the start to the weekend! If you have paid attention to our social media posts or this week's episode of Expose, you would know that we are releasing the new Blue JAQK Playing Cards on Monday at 5pm EST. This is a limited edition deck, so they will surely be...

Hey guys, hope you all are having a great weekend! As you may have seen on this week's episode of Expose, we teased an upcoming release - the Blue JAQK Cellars Playing Cards. Long out of stock, these decks are finally coming back in a bold blue color, and we are extremely excited to share more...

Hey guys, hope you all are having an excellent start to the weekend! I was skimming through YouTube and found this really cool video that demonstrates shadow art. I've always found it fascinating to be able to manipulate light and turn its shadows into different shapes and structures. You might...

Hey guys, hope you are all having a great weekend! I saw a really interesting video on Twitter last night that was posted by Blake Vogt, and it definitely got me thinking. Cardistry behind the back is no easy task; not only can you not see your hands, your range of motion is greatly restricted...

Hey guys, hope everyone is having a great weekend! Earlier this week, we celebrated our 8 year anniversary by releasing The Invisible Card by Blake Vogt and the Black Tycoons in collaboration with Steve Cohen, star of Chamber Magic at the Waldorf Astoria in NYC. We could not be more excited to...

Hey guys, hope you all are having a great start to the weekend. Monday is a huge day for us; it's our eight year anniversary! Eight years ago on August 31st, we launched theory11. And on Monday, we celebrate these past eight years with a few releases to mark the occasion. We would not be here...

To all of you who caught tonight's episode of Fool Us, what did you think? (spoilers below if you have not seen it) Blake absolutely killed it. I've seen versions of linking rings that use cards but never dollar bills. I, for one, was completely fooled. Just insanity; very clever working...

Hey guys, hope you all are enjoying your weekend! In case you missed it, we released Double Cross by Mark Southworth last night. This effect was performed backstage at The Tonight Show with Jimmy Fallon by none other than Dan White, and the reaction was simply amazing. You can view that...

Hey guys, hope you all are enjoying your weekend! Because this week most students are going back to school, we thought it would be the perfect opportunity to have a back-to-school themed contest. The challenge? Create an effect using only items that would be/could be found in a school setting...