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Hey guys, hope everyone is having a great start to the weekend! In case you missed it, we released FOUR new items yesterday. One of those releases was Rhine's Dice by Matt Mello. Inspired by the tests performed in the 1930s by Dr. JB Rhine, Matt Mello has created a routine that will allow you to...

Hey guys! Hope you're having a great start to the weekend! This week marks the end of March Madness (the NCAA Basketball Tournament) and on Monday, the champion will cut down the net and will be crowned as the best college basketball team in the country. Right now we're down to the Final Four...

Hey guys, hope everyone is having a great start to the weekend! It's been a while since we have done a contest focused around making a complete video, so tonight, we are doing just that. Grab your favorite deck, because it's time to make a trailer! Your challenge this week is to make a card...

Hey guys, hope everyone is having a great start to the weekend! Although yesterday was St. Patrick's Day, we are still in the mood to celebrate the occasion with a little green. After all, Spring is around the corner! This week's contest is all about the color GREEN. Your challenge is to snap a...

Hey guys, hope everyone is having a great weekend! We love to see new creations, and it always puts a smile on our face when we see creativity at work. Tonight, we want you to find ANYTHING in the room you are in right now, and create an effect using those objects. The objects can be literally...

Hey guys, hope everyone is having a great weekend! Just earlier this week we released brand new pieces of official theory11 apparel. You can find those pieces right now in our Gear Section. The challenge this week is to capture a close up image of a display of playing cards. It could be a close...

Hey guys! It's a new Saturday, and you all know what that means - a new contest! This weekend we are taking it to the cardists, so we felt that we would bring our favorite creativity-based contest back for another spin. We love getting the creative juices flowing and seeing where we can take our...

Hey guys, hope everyone is having a great start to the weekend! If you haven't seen it yet, Blake Vogt guest starred on PopSugar Food to show (and teach) magic tricks with Oreos! Blake absolutely killed it with his performance, and we thought it would be perfect inspiration for this week's...

Hey guys, hope everyone is having a great start to the weekend! Tuesday is Valentine's Day, and that means that there is definitely some love in the air. We wanted to give you all the opportunity to show off an effect that come from the heart; an effect that you could perform for a significant...

What's going on guys! Hope you're having a fantastic weekend! As most of you might know, the Super Bowl is tomorrow. People from all over the country and the world will try and predict the outcome of the game - who will win and what the final score will be. The contest? Predict the Super Bowl...

Hey guys, hope you all are having a great start to the weekend. Today is a big day. It's Jonathan Bayme's birthday! To celebrate, we want to give him a the best cake in the world. But not THAT kind of cake. We're talking about a cake out of playing cards! To celebrate JB's birthday, the...

Hey guys, hope all of you are having a great weekend! Imagine this scenario: you are out to eat at a restaurant with friends or family, and you want to entertain them before the food arrives with a bit of magic. The only problem is that you have almost nothing on you. You forgot your cards at...

What's up guys! I hope you all are doing fantastic this week! It's been quite a while since we have done a roundtable discussion, so this week, we are happy to be joined by none other than Blake Vogt! Blake will be performing LIVE on the TODAY Show on Monday at 9am EST, so if you are in the US...

Hey guys, hope everyone is having a great start to the new year! Whenever performing for a new group of people, magicians have to make a great first impression to capture their audience's attention. The opener is a very important part of your routine, and can be the difference in terms of how...

Hey guys, hope everyone is having a great New Year's Eve! As 2016 comes to a close, we are reminded of everything we have done over the past year and where it has gotten us heading into the new year. It's always exciting to begin a new year, so first and foremost, happy new year from all of us...

Hey guys! I've found that over the past few years I rarely ever buy new magic to practice or add to my current repertoire. Because I already own a bunch of material, I won't go out and get a book or download/DVD unless I know I will actively use it or read it for inspiration. The most recent...

Hello everyone; hope you all are having a fun and safe Holiday season! Tomorrow is Christmas, so we feel that a bit of red and green is in order this week. I have selected a single card from a deck of Red Monarchs and a single card from a deck of Green Monarchs. Your job is to correctly predict...

Hello everyone! Hope everyone is having an excellent weekend thus far. With the launch of our Holiday Contest, we are getting into the spirit of the holidays each and every day. One of my favorite things about the holiday season is all of the decorations and festivities. What better way to get...

Hey guys, hope everyone is having a great start to the weekend! Just a few days ago, we launched our Holiday Contest. We brought back the wheel that you all know and love, except this year, the prizes are better than they've ever been before. Win a trip to the NoMad Hotel in NYC to meet Dan...

Hey guys, hope everyone is having a great start to the weekend! One of our most recent releases is CHAOS by Mathieu Bich. A masterpiece 15 years in the making, the effect of Chaos is quite simple: a deck of cards is freely shown in random order - then impossibly reshapes itself into perfect...