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Hey guys, hope everyone is having a great start to the new year! One of our most recent product releases is the M-Case by Mickael Chatelain. This creation by Mickael is an automatic, invisible, instant switching device that can be added immediately into your performing repertoire. Not only is it...

Hey guys, hope everyone is having a great weekend! Had some troubles posting the contest, but we finally have it up - apologies for the delay! As 2017 comes to a close, we are reminded of everything we have done over the past year and where it has gotten us heading into the new year. It's always...

Hello everyone; hope you all are having a fun and safe Holiday season! Monday is Christmas, so we feel that a bit of red and green is in order this week. I have selected a single card from a deck of Red Monarchs and a single card from a deck of Green Monarchs. Your job is to correctly predict...

Hello everyone! Hope everyone is having an excellent weekend thus far. With the launch of our Holiday Contest earlier in the month, we are getting into the spirit of the holidays each and every day. One of my favorite things about the holiday season is all of the decorations and festivities...

Hey guys, hope everyone is having a great weekend! I’m here with Franco in Houston for a new round of Mind Control shows. You don’t need me to tell you that it’s pretty amazing, but it is, and you should come if you’re in the area of future shows! Franco has a specific challenge for you all...

Hey guys, hope everyone is having a great start to the new month! Just yesterday we launched the newest edition of our Holiday Wheel - it’s back and better than ever! With each product purchased between now and January 1st, you get one spin on the wheel. You also get a FREE spin every 24 hours...

Hey guys, hope everyone is having a great weekend! Just yesterday we released THREE brand new decks of cards in celebration of Black Friday. Saturday Night Live. (PRODUCT) RED. JAQK Amethyst. We're incredibly excited about these new decks, so tonight we want you guys to have the opportunity to...

Hey guys, hope everyone is having a great start to the weekend! It's been a while since we have done a contest focused around making a complete video, so tonight, we are doing just that. Grab your favorite deck, because it's time to make a trailer! Your challenge this week is to make a card...

Hey guys, hope everyone is having a great start to the weekend! On the Mind Control tour with Franco again this weekend, and it couldn't be going any better. It's been so much fun bringing this live show across the country, and if you're in any of the areas, please come out and see the show...

Hey guys, hope everyone is having a great weekend! Just yesterday, Franco Pascali and I kickstarted the first ever theory11 tour here in Miami. We're extremely excited to bring a live show to multiple cities across the United States, and you can find out more information and tour dates by...

Hey guys! Hope you all are having a great weekend! It's almost time for Halloween, but it isn't all about tricks or treats. This time of year is perfect for feeling creeped out, scared, or spooked, and even better when you can make someone else feel it. This week's challenge is all about feeling...

Hey guys, hope everyone is having a great start to the weekend! I have a pack of our newest deck of playing cards right in front me - High Victorians. I have just taken out two random cards from the deck and placed them face down on the table. Your job is to correctly predict which two cards I...

Hey guys! It's a new Saturday, and you all know what that means - a new contest! This weekend we are taking it to the cardists, so we felt that we would bring our favorite creativity-based contest back for another spin. Your challenge is to create a new flourish. Simple as that. Make it new and...

Hey guys, hope you are all having a great start to the weekend! Tonight's contest is inspired by this most recent photo we posted on our Instagram. Not only is it the Ace of Hearts of our newest deck (coming soon!), this deck has one of my personal favorite face designs we've ever done. We are...

Hey guys! Hope you all are enjoying your weekend so far! The challenge for this weekend is to capture the main part of your favorite card flourish in one picture. At what point in the entire move do you think the flourish looks its best and has the most impact? Take a still image of that...

Hey guys, hope you all are having an excellent start to the weekend! If you haven't seen already, the Tarantula II has crawled its way into our store. The long-awaited update to Yigal Mesika's classic device, Tarantula II is a powerful, practical close-up levitation tool that will enable you to...

Hey guys, hope you all are having a great weekend! The challenge this week is this: create an effect that involves a BOOK in some way. For example, you can make an illustration come to life, tear a page from the book and make it re-appear perfectly intact, take a book off a shelf and make it...

Hey guys, hope everyone is having a great start to the weekend! On August 31st we released the absolute ULTIMATE book test, which was over FIVE years in the making. It is our biggest project to date, and for good reason. With ZODIAC, not only can you predict the word they choose BEFORE they even...

Hey guys, hope everyone is having a great start to the month! On Thursday, we celebrated our 10 year anniversary. It was on that day (August 31st, 2007) that theory11 was launched into the wild. With your support, we're stronger now than ever before. NONE of it would have happened - now or then...

Today marks the 10th anniversary of theory11's launch - August 31st, 2007. To help mark this special occasion, we have TWO brand new releases: ZODIAC and the Heritage Shirt. Since January of 2012, we have been hard at work on our BIGGEST project to date. It's been in development for half of...