now that I've stared at the newest pic on Instagram until my eyes hurt I can say for sure it is JJ Abrams Mystery box Photoshopped/edited to look like its wood. Look at the right side. You can JUST make out the tape.
Whats in the box? ( I am starting to FEEL like Brad Pitt in Se7en!!!) A theory11 members club based on the Mystery box theme? Curse you time! I can't wait for Friday!
That's what I said earlier too. Sort of a trick of the month type thing. Like Real Secrets was supposed to be, but with good magic instead of junk.