Gee, I don't know, maybe the people who bought the products were satisfied with their product and were willing enough to write a review for it?
Wow trashmanf, dissing someone who's imagination is more creative than yours? Not cool man. I sometimes write reviews for their products. Does this mean I'm a little kid being naive, or am I just stupid?
Different people write reviews in different ways to describe their feelings. Some are more creative than others, maybe to keep it more interesting so your not falling asleep while your reading the review.
Now I'm sure not every review at E is positive, but really what does it matter?
If you don't like a product, speak up, write a review, let yourself be heard.