A box of cards. All this hype for a box of cards with art direction from the guys at Robot Chicken and JJ Abrams?
Seriously?
I think that's a bit unfair considering the trivial summary of a project we've worked on for over a year. To us, this project represents a lot more than a "designer deck of cards" - far from it. An object that inspires mystery, for a good cause, with someone we've been huge fans of who's inspired millions.
Unfortunate you perceived it that way. In a world where there's less mystery every day, it's important for us to keep that alive and share it - especially as magicians. Definitely means a lot more to us than that.