this second part is optional - but how can we as magicians utilize that same energy and awe to create new effects and revitalize old ones? An example of this would be copperfield taking an old effect like snowstorm in china and pairing it with the real feeling as a child seeing snow for the first time. this inspiration also applies to cardistry - I know guys like Andrei get inspiration from the X-Games, seeing movement and fluidity in motion and then applying that to playing cards. inspiration and execution creates art.
Not every group of people is alike, we are talking about connecting with people (we don't know) on a emotional level really fast, that's why we can't perform the same trick with the same patter over and over again for our audiences.
We have to develop our intuition, we need to become good listeners in order to create magic, a little detail in what the spectator is saying could be the key to adapt our routine and magic into something that they can relate to.
We are pretty egocentric, most of the time during performance it's all about us, about THE THINGS THAT WE CAN DO, that kinda creates a distance from the spectator and it limits us from the possibility of connecting with them, of creating magic.
Magic is not about the things we can do, it's about the things that we can make them perceive.
So to resume all this I can say that we need to be aware of every spectator necessity and that through that necessity we can find a way to connect with them and give them at least a shot momment of amazement and magic.