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Hey guys, hope you're having a great weekend! Before we get into tonight's contest, I want to thank everyone for making our 9th birthday extremely special. Your support is amazing, and without it, we wouldn't be able to do what we do. You guys keep us grounded, challenged, and inspired to keep...

Hey guys, hope you all are having a great start to the weekend. Wednesday is a huge day for us; it's our NINE year anniversary! Nine years ago on August 31st, we launched theory11. And on Wednesday, we celebrate these past nine years with every single one of you. We would not be here without all...

Hope everyone is having a great weekend! For tonight's contest, we're hosting a roundtable discussion podcast. Each time we do this, we invite an artist to join us in a podcast answering YOUR questions, posted by members around the world. We are incredibly excited about our latest magic...

Hey guys, hope you all are enjoying your weekend! Because this week most students are going back to school, we thought it would be the perfect opportunity to have a back-to-school themed contest. The challenge? Create an effect using only items that would be/could be found in a school setting...

Hey guys, hope you all are having a great weekend! If you've taken a visit to our Media Section over the past week, we posted 3 awesome cardistry videos from Henrik Forberg, Aviv Moraly, and Gabor Juhasz. One key factor that made those videos stand out was the different styles of each cardist...

Hey guys, hope everyone is having a great weekend! Tomorrow is July 31st, which marks the fictional birthday of Harry Potter. The novels and films are synonymous with the world of magic, and we thought it would be fitting to pay a tribute to the series that has brought and continues to bring joy...

Hey everyone! Hope you all are enjoying your weekend thus far. 9 years ago we asked a question: what is theory11? We launched in 2007 with a team of 11 artists united with one purpose: to create WONDER. 9 years and 250,000 members later, we're still going strong. Empowered by YOUR support, we...

Hey guys, hope everyone is having a great weekend! In case you missed the announcement, we are now carrying DEPARTURE by Chris Smith, a secret utility that allows you to visually VANISH a borrowed ring - then make it reappear LINKED to your key ring. Departure features an all-new training video...

Hey guys, hope you all are having a great weekend! As announced on Exposé this week, we released a NEW Deck Display Shelf to further compliment your collections. The display shelf is made of premium African hardwood - handmade in the USA - with laser-etched, engraved accents. Each display holds...

Hey guys, hope you all are enjoying your weekend! July 4th is Independence Day for the United States, so this week is all about the red, white, and blue! Your challenge for this week is to create an effect that uses the colors of red, white, AND blue in some way. All three colors must be used...

Hey guys, hope you all are enjoying your weekend! Sunday night is Game 7 of the NBA Finals, which will determine who will become the champions. The winner of this game takes it all, and the Golden State Warriors will either reclaim their title, or the Cleveland Cavaliers will claim their first...

Hey everyone! Hope you all are having a great weekend so far. This weekend, Monarchs are featured on the big screen in Now You See Me 2 - in theaters now! Tons of great action shots are in the film using Monarchs in cool and creative ways. We want to see Monarchs in action, as if you were in the...

Hey guys, hope everyone is enjoying their weekend! As most of you may know, the release of Now You See Me 2 is on the horizon, appearing in theaters June 10th. We are honored to have been a part of the movie behind the scenes and help consult on some of the illusions you will see in the film...

Hope everyone is having a great weekend! For tonight's contest, we're hosting a roundtable discussion podcast. Each time we do this, we invite an artist to join us in a podcast answering YOUR questions, posted by members around the world. We are incredibly excited about our latest magic...

Hey guys! Hope you all are enjoying your weekend thus far. We just released a new cardistry video featuring the Citizens Playing Cards, so check that out if you haven't already! It was a fun video to shoot, and I hope you enjoy it as much as I did making it. I performed a few original moves in...

Hey everyone! For this week's Saturday Night Contest, we wanted to do something fun that anyone can participate in. It will require some creativity, but everything you need to do this should be easily found around the house. We've done several "make a card castle" contests in the past, and some...

Hey guys, hope you all are having a great start to the weekend! Today, we surpassed 50k followers on our Instagram page. That's amazing! Thank you to everyone for your continued support as we continue to grow and build the best community around. To celebrate this milestone, this week's contest...

Hey guys! Hope everyone is having a great weekend. It's been a while since we have done one of these types of contests. We all know that each person has a different style. No two magicians or cardists are the same. So, with that said, we think it would be fun to see how each of you interpret a...

Hey guys, hope you all are having a great weekend! If you caught this week's episode of Exposé, you would see that Andrei is with Calen Morelli filming a secret project. Calen has one of the most creative minds that I've ever seen over the years, and the magic that he comes up with is truly...

Hey guys! Hope you're having a great start to the weekend! This week marks the end of March Madness (the NCAA Basketball Tournament) and on Monday, the champion will cut down the net and will be crowned as the best college basketball team in the country. Right now we're down to the Final Four...