I wouldn't count them. They have personal interests in the use and spreading acceptance of custom decks and other t11/ellisoonist products that extend far beyond just the magic.
Marketing lesson for you. The best buisness to be in is either food or health care. Reason? Because we all have to eat and we all have to die. There is no danger of the prospected market base to ever dry up. The next best business to this is products that people depend on for work or life. These products often aren't essential but they make life better to live. Products like gas for your car or laundry detergant. We magicians also have such a product; ...playing cards. They are cheap to make, easy to mark up, and quick to sell to people who have bought into the hype and fad.
IE: Pokemon and Magic the Gathering
We as magicians are never going to stop needing cards to do our miracles with, and if you already have a vested interest in magic, what better way to make a lot of good money than starting a new fad with a younger target market to insure the success of your product line for years to come? The answer is simple. You create a custom set of playing cards that are exclusive to your company or personal image and then market them to your target audience. You'll never have to worry about a lack of interest, and if the marketing of the product is good you won't have to worry about business either.
I would be far more interested if other working pro's that aren't riding this new wave of "street magic" fame train would start using said decks in question.
Marketing lesson for you. The best buisness to be in is either food or health care. Reason? Because we all have to eat and we all have to die. There is no danger of the prospected market base to ever dry up. The next best business to this is products that people depend on for work or life. These products often aren't essential but they make life better to live. Products like gas for your car or laundry detergant. We magicians also have such a product; ...playing cards. They are cheap to make, easy to mark up, and quick to sell to people who have bought into the hype and fad.
IE: Pokemon and Magic the Gathering
We as magicians are never going to stop needing cards to do our miracles with, and if you already have a vested interest in magic, what better way to make a lot of good money than starting a new fad with a younger target market to insure the success of your product line for years to come? The answer is simple. You create a custom set of playing cards that are exclusive to your company or personal image and then market them to your target audience. You'll never have to worry about a lack of interest, and if the marketing of the product is good you won't have to worry about business either.
I would be far more interested if other working pro's that aren't riding this new wave of "street magic" fame train would start using said decks in question.
Justin Miller, Wayne Houchin and Daniel Garcia use Ghost and Master decks from E. I'd say those are custom decks.
Lee Asher uses Jerry Nuggest and probably any other card brands he can get his hands on.
The Buck twins use Nuggest and I think two other custom brands.
The whole argument of pro's not using custom decks is just destroyed and thrown right out the window.
David Blaine uses his Split Spades custom decks as well.
Need I go on?
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