Because our team is approving the final product, not simply the raw effect or concept, it is required to upload the complete preview video and instructional at the time of submission. At that time, you also specify your effect title, description, and suggested price (or make it free!). The process is very similar to uploading a video to YouTube in that you have complete control over all aspects and you just hit one simple button to submit. Viola!
Real quick question JB, if I were to upload a submission, it would be multiple effects (of the same mindset) on one download....is that acceptable?!