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Every day, we get letters. Some of them are from members that need help with an order. Some of them are from members that need help with a trick. Some of them are from members who offer us free prescriptions to male enhancement products. Okay, I think that last type is just junk mail. But I...

This past Friday I got an email from the producer of Techcrunch Disrupt - a major tech industry conference being held in NYC this week. For those unaware, Techcrunch is one of the largest technology news and editorial sites in the world, and their columns are syndicated in the Washington Post...

Jesse Feinberg makes his theory11 debut with a powerful, visual masterpiece - The Spello Change. Cryptic writing on the back of an ordinary card case slowly and visually changes to reveal a spectator's selection. Spello Change was recently performed by Lu Chen on national television and can be...

It's been 5 months in the making. It's been years in the creative process. And tonight, you can see it with your own eyes for the first time. You focus your attention. You stare with intent and precision. And suddenly, and slowly, the bottle begins to crush. They hear it. They feel it. It...

Less then one week ago, we released the final teaser video along with full details on an upcoming project from Eric Ross entitled CRUSH. Imagine having the ability to cause any bottle to collapse on command... even while being held by your spectator. Understandably, many of you had questions on...

In early December, I witnessed something amazing. It made me lose sleep. I could NOT forget it. It was a rough video of an artist I didn't know performing an effect I had never seen. He held a borrowed soda bottle in his hands, and on his command, it completely collapsed. In the days that...

In the time we've spent with our artists and core team, we've gathered some interesting facts and experiences about each of them. Tonight, we present 11 of these facts - from 11 creators and performers on theory11 - in an interactive Saturday Night Contest that everyone can participate in. Your...

They were unveiled this past weekend at Magic-Con, and they sold out within hours. Due to unparalleled quality control, they have taken nearly SIX months to produce. 6,000 decks were destroyed in January when they did not meet our quality standards. We demanded better. We demanded quality. And...

As I write this, I sit on the floor of the main hall at Magic-Con in San Diego. Just minutes ago Daniel Garcia, Chad Long, and Michael Weber took the stage with Derek Delgaudio to discuss the creative process. One hour before that, David Blaine took the stage and answered questions from those in...

It's a problem that affects all of us. Exposure in magic is a growing concern to the community, and an ever present concern to our crew and artists. Countless tutorials are posted on video sharing sites across the web, directly affecting the livelihood of creators and performers. Tonight, we...

In 1997, David Blaine took the art of magic to new heights with his debut television special, Street Magic. He presented a genre of magic that was organically fed by pop culture’s own dynamic surroundings. It was live, on the street, in your face, and uncensored. People actually believed in his...

A VERY special bulletin (originally posted on Twitter): a new MAGIC-con presentation will be announced tonight from a REVOLUTIONARY performer who is certainly no STRANGER to the magic community. full details will be posted tonight at 11pm est. Who will it be? Want a hint? You - yes, you - will...

In November of 2006, Homer Liwag released a DVD that would forever change the standard of magic videos. It was called CoinONE, and it set the bar, pushed the enveloped, and earned critical praise. MAGIC Magazine called it "magical... a work of art." Today, we raise the bar with Homer's third...

Last week, we held an amazing roundtable discussion with Jason England. Over the past 24 hours, Jason was gracious enough to come BACK to the forums and answer 20+ MORE questions in forum posts. There's a wealth of knowledge there, and I would encourage everyone here to read every syllable of...

It will be a little bit difficult for us to top the Magic-Con SNC that ended this past week. But tonight, we're going to give it a shot. Last night, we released the 437th 1-on-1 video from the hands of Jason England (okay, I may have made that number up). The subject was the Push Off Second...

Now available, complementing our existing 1-on-1 on the Strike Second Deal. Ever since we released the Strike, people have posted inquiring about the Push Off Second Deal, and if we were going to release a training video on the subject. We are, we did, and it's now available. Expert card...

About six weeks from now, some of the brightest minds in this industry will be congregating in one town, in one city, in one hotel. It will be the largest gathering of theory11 artists in one place - and we want you to be there. The event is Magic-Con 2010 - a first annual gathering of the...

After months of production and preparation, we are proud to unveil our latest project from the minds and manuscripts of Daniel Garcia and Marcus Eddie. 5 effects. 101 minutes of training. All on ONE DVD. A collaborative collection of FIVE highly visual, practical effects straight from the...

In light of the upcoming FIVE release, we wanted to do something a little more simple tonight that everyone could participate in. In my hands I'm holding a deck of the new Smoke & Mirrors v4 playing cards. They are not yet released, and only a select few have seen them. At 11:00pm EST, I'm going...

After several months of production, we are now one week away from the release of FIVE - a collection of FIVE effects from the maniacal minds of Daniel Garcia and Marcus Eddie. In this first podcast today, learn the story behind FIVE and hear what DG and Marcus have to say about eachother's...