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You won’t believe your eyes. A normal, sealed deck of cards is somehow trapped in a glass bottle. There is no explanation. Each bottle is hand-made by Jamie Grant, and this special edition is available for the first time exclusively at theory11. Other editions have sold for $150+. We’re...

Last night we posted a new instant download from the mind and hands of Jason England on riffle stacking. We don't expect you to have mastered riffle stacking in the 24 hours since, but tonight's challenge is about control. The challenge tonight is to demonstrate control of the aces. This can...

There is one move that has been requested since the start of our sleight of hand series with Jason England: riffle stacking. The ability to control a card, or several cards, to any position in the deck. Imperceptibly. Riffle stacking is an exercise in what is possible, with practice, with a...

Tonight at 8:00pm EST on NBC, David Copperfield will be making a special appearance on America's Got Talent. Be sure to tune in and watch - check your local listings for details so you don't miss it. Set your TiVo's, synchronize your watches, and don't forget to tune in. This season has been...

One of the more common questions we see posted on this site is about books. What should I ready - when - and why? As a beginner, it's very difficult to figure out which books one should start with. With videos, you are able to watch previews and see what piques your interest. With books, you...

Tonight we have a very special prize package up for grabs. But before I reveal the prize, let's discuss the contest. Earlier this past week I met up with Bill Kalush, founder of the Conjuring Arts Research Center, executive producer to David Blaine, and notable lover of all things Erdnase...

We are back on track and ready for action. This week brings a new instant download from the mind of Jesse Feinberg called DIVIDED. A simple, deceptive, convincing effect that will make your head turn. A card is selected and signed. It is returned to the deck and mixed back in. You turn over the...

At this moment three years ago, after 6 months of dedicated work on the part of countless individuals, I pushed a button. At this moment three years ago, this journey and this home we call theory11 was born. We poured countless sleepless nights and every ounce of passion we had into that...

Earlier this month we powered through 5 releases and a shiny new site. Tonight we come back with a vengeance with three products in the house. We are proud to announce that SMOKE is now back in stock and available for immediate shipping. The original supply sold out in less than 5 days, and we...

You may have seen a glimpse of them on last week's episode of HBO's Entourage (worn by main character - Adrian Grenier). Today, they are released on theory11. A new line of designer apparel available now, produced under an exclusive license with the United States Playing Card Company. The...

We wanted to switch things up a bit this week - we've done a series of serious Saturday Night Contests in the past few weeks, so this one is a fun one. And it requires complete creativity to win. Buckle your seatbelts... About a month ago the preview for the new Facebook movie ("The Social...

There have been countless questions posted this week about the new theory11 site and product releases. Our team has been active on the forums answering as many as possible, but we thought it proper to hold a special edition roundtable podcast tonight to answer any lingering questions on our new...

If you guys are reading this message, you are on our shiny new theory11 site! This has been a MASSIVE undertaking for us over the past several months - not to mention all of the new products you will see around it. There has not been a single night this week that I went to sleep before sunrise...

Last year, we posted a Saturday Night Contest challenging each of you to create a flourish from scratch - created, filmed, and posted within a three hour time span. The winner later became an artist - Andrei Jikh. The move that was created, the b4cut, was posted in the 1-on-1 training section...

Over the past few days, our team has posted a series of clues around the theory11 site. Some of these have been very easy to find. Some of these have been very difficult. If you don't know where to start, a good place to begin would be this forum thread - now over 54 pages in length and rising...

In August of 2007, a team of eleven individuals joined forces and revealed a secret that was closely guarded for six months. That secret was theory11. Our goal from the beginning was to promote unity, collaboration, and advancement of an artform. We have miles to go before we sleep. We are far...

For centuries magicians have performed incredible demonstrations of skill or strength utilizing deception and trickery rather than genuine ability. We felt this concept could serve as inspiration for this week's Saturday Night Contest. Your task tonight is to film any demonstration of skill or...

Tonight we bring you a VERY special Saturday Night Contest - Facebook Edition. You need a real Facebook account to participate, so if you don't have one yet, make one. It has to be legit. In a nutshell, we took one RED card and put it in a BLUE deck - and we recorded a video of us doing it. The...

Luis de Matos doesn't do anything "halfway." Everything he touches turns to magically delicious gold. A rock star in Europe, Luis is a champion of bringing magic to the masses through countless television specials and arena tours to audiences of 30,000+. But this isn't just about Luis - it's...

It's been over a month since our last roundtable discussion, so we thought it was about time to refresh the archive with a new addition. Tonight, we are privileged to host a special theory11 roundtable discussion with one of magic's most prolific rising stars, Jesse Feinberg. Jesse specializes...