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We're looking for the best of the best. The Marketplace is a global marketplace for artists to publish original magic effects and cardistry moves. A revolutionary platform. A groundbreaking system. On The Marketplace, you have complete control over your effect or creation, but in order to...

Innovate. Publish. Advance. Inspire. On The Marketplace, you can create and publish your own magic effects and cardistry moves. All you need is an idea. Your effect. Your creation. The Marketplace is the official theory11 magic marketplace, a global collective of artists united together to...

We just started shooting with Michael Herp for his debut cardistry DVD entitled SOLO. SOLO is a collection of beautiful, organic card flourishes from the newest theory11 artist. You can see Michael and Calen Morelli taking a break from production and having a flourish-off HERE. Maybe some of...

Watch it! http://www.theory11.com/news/david-copperfield-vs-harry-potter/ You might be a fan of Harry Potter. You might have even seen his new movie. A lot of people saw the movie. But did you know that he stole everything he knew from David Copperfield? It's true! In this latest video by...

I'm excited, honored, and privileged to announce that one of your own, Lyle Borders, signed on today as the newest member of the core theory11 crew. We are thrilled to work with Lyle in the coming weeks on a number of new projects that we are super passionate about - and confident that you will...

At 11:00am EST this morning, a new Bicycle® cards website was unveiled to the world! Loaded with some really awesome new content, you can watch publicly for the first time a "behind the scenes" video showing how each deck is made at the factory. To watch it, go to the main page of the new site...

As I write this, I'm about to jump in a car on the way to the airport here in New York City. In three hours, I'll be in the air and on the way to Lisbon, Portugal for the Essential Magic Conference 2011. Over the past few weeks, we've given away ELEVEN free passes and provided as much support as...

Over the past year, we’ve hosted 2 Magic Exposure Contests, each generating tons of submissions and making a real difference in the fight against exposure. The concept is simple: we make lots of fake exposure videos with wild, ridiculous methods, and we make it very, very difficult to find REAL...

Earlier this week, we announced a new Discovery Channel Special launching on June 29th at 10pm starring our very own Dan White. The show is entitled “The Supernaturalist,” and chronicles White’s journey to explore the roots of magic in cultures remote and afar. In production of the television...

In less than 6 weeks, I'll be jumping on a plane to Portugal to speak at the Essential Magic Conference. The conference is organized by Luis de Matos, David Britland, Marco Tempest, and countless other contributors that made last year's event so remarkable. It's the only magic conference that...

This past week, late at night in NYC, sat Calen Morelli, Dan White, and myself. None of which would particularly be labelled a coin magician, although all three of us were toying with one coin trick in particular. Tonight's challenge is all about coins - but it requires absolutely no skill...

I grew up with a deck of cards in my hands. Short of an old t-shirt from high school that I continue to wear, and aside from my friends and family, it's the one constant in my life from the time I was 6 years old to today. That experience is shared by many of you reading this. The United States...

It's a monumental achievement, and it was made official and announced tonight. Chris Kenner (executive producer, David Copperfield) hired Calen Morelli and Blake Vogt this past week to be the newest members of the David Copperfield team. I am not sure of their exact position, but they will be...

We have not one announcement - but three. And we'll be unveiling all of them at once tomorrow evening (Friday) at 11:00pm EST. Please join us and be a part of it. These three things have been kept a close secret for several months, and we originally hoped to have them ready at the time of the...

Hey everyone! For this week's Saturday Night Contest, we wanted to do something fun that anyone can participate in. It will require some creativity, but everything you need to do this should be easily found around the house. We've done several "make a card castle" contests in the past, and some...

It's been a whirlwind month of production behind the scenes here at theory11. Partly due to completion of Genesis v2, but also following an action packed shoot in Las Vegas with Calen Morelli and Blake Vogt. Unless you've been living under a rock these past few months, you're likely already...

About two years ago, we set out on an adventure with Andrei Jikh with very ambitious goals. The task was to produce Andrei's premiere DVD set, his debut collection of original moves across all spectrums of cardistry. Realizing how monumental that undertaking would be, we split the contents into...

A classic, simple, timeless effect in magic presented by a living legend: Lennart Green. You display two ordinary matches. They're completely normal and can be fully examined. Hold one in each hand, and demonstrate the impossible. In an instant, you make one of the matches PASS THROUGH the...

Last week, we challenged each and every member of this community to two things: to come up with a goal of something to complete or achieve this year, and to come up with a goal of something to complete or achieve this WEEK. The latter of which is the topic of discussion tonight. Tonight, we see...

Merry Christmas! To give the night even more spice than it had already, we unveiled FOUR new releases tonight as a surprise Christmas Eve event. First and foremost, we have a VERY limited quantity of uncut sheets of DeckONE by Homer Liwag. Only 250 sheets were produced, and once these are sold...